Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of Meta, Facebook and Instagram are two of the most critical platforms for online advertising. On this course, you’ll explore the Facebook Ads platform’s key elements and learn how to deliver winning paid social media strategies across both channels.

During the session, our expert practitioners will focus on helping you hone practical skills you can utilize as soon as you leave the course. We’ll start by giving a general overview of how Facebook Advertising works and the difference between organic vs. paid social.

As the day goes on, you’ll learn about the importance of choosing an advertising objective, and how ads are created, targeted and delivered on Facebook Ads Manager. By the end of the session, you’ll have learned how to build a target audience using data signals and design thumb-stopping creative that engages users. Our aim is to get you up to date on best practice when it comes to engaging users on the many placement options available across both platforms.

Our Introduction to Facebook Advertising course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Korea.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.

Course overview

Who should attend:

If you want to learn how to use and set up your own Facebook advertising campaigns to market your business, then this course is for you. You may be a business owner or a professional in a digital, marketing or PR role.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how Facebook advertising can help you market your business
  • Demonstrate how business manager operates, including identifying the Facebook pixel
  • Construct the Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance

Course agenda

Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs. paid
Ads Buying Types
  • Boosting a post vs. Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Set-up
  • Campaign structure and set-up
  • How to determine your campaign objective
  • Setting budgets and bids (advantage campaign budget)
  • Introduction to Saved, Custom and Lookalike audiences
  • Advantage+ placements vs. Manual
Designing & Creating a Facebook Ad
  • Facebook formats and when to use them
  • Building thumb-stopping ads for your business
  • Ad creative best practice
Case Studies
  • Case studies and success stories relevant to your business
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
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Independent Service Rating based on 14 verified reviews
Facebook Advertising Standard
Mhairi Gowans 30 May, 2022
I was very happy with the training and with the extra advice your team have been able to provide me after the training session ended (I had some problems which couldn't be resolved during the training itself due to time constraints.)
Facebook Advertising Advanced
Sifiso Khumalo 9 December, 2021
It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.
Facebook Advertising Advanced
Erin 17 November, 2021
Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!