Introduction to Google Analytics 4 Reporting

Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has years of experience working with Google Analytics to help clients meet their business needs. Our instructors will teach you everything you need to know about GA4 so that you can apply your newfound skills to real-world scenarios.

This one-day course introduces how Google Analytics 4 works and explores the key reporting disciplines and techniques available within the platform. It’s perfect if you have little to no experience using GA4, or if you want to brush up on your knowledge.

During the course, we’ll take you through the theoretical aspects of the platform including how data is collected and structured. We’ll then through the key pre-configured reports, rounding off with a dive into Explore – GA4’s exciting custom reporting tool. By the end of the course, you’ll have the knowledge to immediately start taking advantage of the platform to generate meaningful reports and analyses.

Our Introduction to Google Analytics 4 Reporting course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Korea.

Although this course focuses on the reporting features of GA4, we also offer a Google Analytics 4: Implementation & Configuration course that provides an in-depth exploration of the set-up and the implementation process.

Course overview

Who should attend:

This GA4 training course serves as an introduction to using the platform’s reports, and so it is a good starting point if you have limited or no prior experience using Google Analytics 4, or if you have been using an older version of the platform and need to move to using GA4.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the basic building blocks of analytics data and GA4’s capabilities
  • Learn the key dimensions and metrics available in the platform and what data they contain
  • Derive actionable insights about your users, marketing, and user experience
  • Dig even deeper into your data by building custom reports in Explore

Course agenda

Introducing GA4
  • Analytics fundamentals and framework
  • Data collection and the GA4 data model
  • Reporting fundamentals: using dimensions and metrics
  • Defining the key metrics in GA4
  • Objective-setting and constructing an analytics measurement plan
Reporting Fundamentals
  • Navigating the GA4 user interface
  • Reports workspace functionality and using comparisons
Using the Pre-configured Reports
  • Acquisition reporting fundamentals
  • How to tag marketing campaigns in GA4
  • Engagement reporting fundamentals
  • Analyzing page and event performance
  • Monetisation reporting fundamentals
  • Demographic and tech reporting fundamentals
  • Key dimension recap
Introduction to Custom Reporting Using the Explore Workspace
  • Using the free-form technique to construct custom tables
  • Funnel Exploration fundamentals
  • Hands-on Explore exercises

Next Steps:

A great next step to this course would be to take our one-day Google Analytics 4: Advanced Analysis course, which delves into more advanced reporting techniques in the platform to help you make the most of your analytics data. Discover all of our GA4 options here.

Book this course
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Other options available
Want to learn more about GA4?
Check out our Google Analytics 4: Implementation & Configuration course.
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