Local SEO

Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our Local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginner-level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including Google My Business, local Schema, Mobile search and local citations.

Our Local SEO course is available as a private training session that can be delivered online via Virtual Classroom or at a location of your choice in South Korea.

Course overview

Who should attend:

This course will suit both small local business owners and marketing professionals from larger, multi-locational brands, who want to make the most of their local presence.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how search engines work, including key local ranking factors
  • Identify different opportunities within local search results
  • Develop and optimize page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google Business Profile to optimize your local map and search presence

Course agenda

Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
Local Search Results in Google
  • The Local Pack and Map results
  • Localized organic listings
Google Ranking Factors
  • Local search ranking factors
  • General ranking factors
Keyword Research for Local Search
  • How to conduct keyword research
Local Store Page Optimization
  • Building out local pages
  • Using local schema markup
On-page optimization
  • Site structure and internal linking
  • Optimizing URLs
  • Page titles and meta descriptions
  • Page Headings and H tags
  • Image alt tags
Building Supporting Domain Content
  • Search and the customer journey
  • Researching your audience's interests
Google My Business
  • Creating an account
  • Managing multiple locations
  • Optimizing your listing
  • Google posts
Local Reviews
  • Acquiring Google reviews
  • Non-Google reviews
Local Citations and Link Building
  • Citations and how to build them
  • Link building considerations
  • Link earning ideas
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