Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns, using different creatives, formats and environments in Display & Video 360.
We'll share best practices for running mobile, video, TrueView and native campaigns, from set up, campaign management through to troubleshooting and reporting.
We will also look into discussing optimisation methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.
Our Multi-Channel Campaigns in Display & Video 360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.
Course overview
Who should attend:
Whether you’re a media buyer, Programmatic Trader or Ad-Ops professional, this course is for you if you are already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, trueview, native and audio.
Walk away with the ability to:
Effectively run multi-channel campaigns
Optimise methodology for multi-channel programmatic campaigns
Implement various types of creatives supported by Display & Video 360
Use creatives from different Adserver Sources
Course agenda
Introduction to multi-channel in DV360
Ad formats supported in DV360
Benefits of Media Buying consolidation in DV360
The concept of multi-channel story-telling
Video Ads
Ad formats & Creative specs
Video Inventory considerations: Position, Length, and additional properties
1 day course
Supporting material
Virtual, Private