Multi-channel Campaigns in Display & Video 360

Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns, using different creatives, formats and environments in Display & Video 360.

We'll share best practices for running mobile, video, TrueView and native campaigns, from set up, campaign management through to troubleshooting and reporting.

We will also look into discussing optimisation methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-Channel Campaigns in Display & Video 360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

Whether you’re a media buyer, Programmatic Trader or Ad-Ops professional, this course is for you if you are already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, trueview, native and audio.

Walk away with the ability to:
  • Effectively run multi-channel campaigns
  • Optimise methodology for multi-channel programmatic campaigns
  • Implement various types of creatives supported by Display & Video 360
  • Use creatives from different Adserver Sources
Course agenda
Introduction to multi-channel in DV360
  • Ad formats supported in DV360
  • Benefits of Media Buying consolidation in DV360
  • The concept of multi-channel story-telling
Video Ads
  • Ad formats & Creative specs
  • Video Inventory considerations: Position, Length, and additional properties
  • YouTube advertising in DV360
  • Connected TV specificities
  • Connected TV inventory
Types of mobile inventory / Exchanges
  • Guidelines for mobile creatives
  • Parallax Effect animation
  • Conversion tracking
  • Targeting mobile impressions
  • Native
Native ads
  • Guidelines for native ads
  • Benefits of native ads
  • Reporting native performance
Programmatic Audio
  • Why audio matters today
  • Guidelines for audio creatives
  • Programmatic audio deals
  • DV360 Audio Mixer
Multi-channel campaign Strategy
  • Storytelling Insertion Order
  • YouTube Ad Sequence
  • Activity-based Audience
  • Event Triggers
  • Data-driven Creative
  • Multi-channel Attribution
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