Server-side Tagging with Google Tag Manager

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, the course will show you how to set up your GTM server-side on the cloud and you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

You should already know the basic concepts of GTM (web container) such as tags, triggers, variables and dataLayer. Having a basic knowledge of HTML, CSS, and Javascript would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Server-side Tagging with Google Tag Manager course is available as a private training session that can be delivered at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is designed for marketers or web developers who consider themselves intermediate Google Tag Manager (GTM) users and who are looking to take advantage of the cloud to run their Tag Manager container. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and meet your campaign deadlines.
Walk away with the ability to:
  • Set up and configure Google Tag Manager Server-side
  • Understand the concept and benefits of running your Tag Manager on Google Cloud
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags
Course agenda
Introduction to Google Tag Manager
  • Client-side vs server-side tagging
  • How to set up your server-side Tag Manager container on the cloud
  • Tags, triggers, variables and template
  • User interface & management
Google Tag Manager & Google Analytics
  • Testing your server-side environment
  • Understanding GTM server-side clients and how to use them
  • Google Analytics 4 tags (configuration and events)
  • Google Analytics 4 (parameters and user properties)
  • Facebook tag implementation
Additional Configurations
  • What is App Engine?
  • Upgrading your environment to production
  • Optimising cost on the cloud
  • Consolidating incoming traffic
Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
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