YouTube Optimisation & Marketing

Learn the essentials of video marketing and YouTube SEO with our one day training course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

While you are still thinking if your brand should have presence on YouTube other brands are already leading the way with video marketing.

With over 1.8 billion logged in users YouTube dominates the video streaming market and is the World's second largest search engine.

Understanding how the platform works is crucial to your marketing strategy. Our YouTube Marketing and Optimisation training will help get you started and build a sustainable audience for your brand!

Whether you are looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way.

We’ll teach you how to build an effective content strategy and content plan and how to optimize your videos properly for organic discovery.

Our YouTube Optimisation & Marketing course is offered as a private training session and can be delivered on-site at your office or a location of your choice.

Course overview
Who should attend:
Whether you are still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.
Walk away with the ability to:
  • Plan what to publish and when
  • Identify what metadata to use, which YouTube features to set up to make sure your content is discovered by the right audience
  • Curate all of your content library to boost and keep up engagement
  • Build a successful distribution and promotion strategy
  • Cross-promote content to increase video views and engagement
Course Agenda
Introduction to YouTube and video marketing
  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes
Producing a Video Content Strategy
  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Sharable”?
Publishing Videos and YouTube SEO
  • Video title optimisation
  • Video description optimisation
  • Video Tags
  • Video thumbnails
Content Curation Techniques for Higher Engagement
  • The power of playlisting
  • Optimising archive and library content
  • Passive content curation
Content Distribution and Promotion
  • Other content distribution platforms
  • Paid vs unpaid promotion
Passive & Active Cross-promotion
  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques
Understanding YouTube data & analytics
  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track
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