From exploring the programmatic landscape to omnichannel measurement, Mini Labs are designed to culminate in a forward-facing action plan, complete with accountabilities and timelines to support your business on your digital transformation journey.
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organisation is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about automation or wondering about the impact it could have on your role.
What you’ll learnA roadmap of actions to grow your business using automation
Right for you if you are curious about automation or wondering about the impact it could have on your role.
Discusses how to spot automation opportunities for bidding, creatives, targeting and workflows.
What you’ll learnA roadmap of actions to grow your business using automation
Perfect forCampagin managers, marketing directors, media / creative agency partners
Maturity levelNascent, Emerging
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
Details the value of data-driven attribution and adopting a holistic view of the customer. Explores the differences between rule-based and data-driven attribution models and covers how to overcome common attribution challenges.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Perfect forBrand managers, directors and creative agencies; end advertisers and their agencies if they're not familiar with data-driven attribution and holistic-view thinking
Maturity levelNascent
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
Jellyfish are authorised to sell this content which has been written and authorised by Google.
Couldn't find what you're looking for? Explore all of our Mini Lab dimensions to find out how we can help.
Accurately measure and value customer touchpoints
Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Improve decision-making and results by working collaboratively across teams and with specialised partners