Apple Search Ads & Google App Campaigns

Learn how to set up and run efficient campaigns to drive app installs and in-app actions / purchases across the biggest app platforms.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at two platforms that will help to drive app installations. You will explore the opportunities presented by Apple Search Ads, understand the search console, and learn about the differences between Apple Search Ads Basic and Search Ads Advanced, giving you the tools and knowledge to create the campaigns best suited to your objectives.

Additionally, this course looks at Google App Campaigns and how they can work to promote your iOS and Android apps. You will learn where these ads appear, how to set up a campaign, best practises for your ad assets and how to optimise these campaigns for success.

Course overview
Who should attend:
This course is aimed at anybody responsible for promoting apps, whether you are an app developer or working with a business trying to encourage installations and action on their app. This course is also suitable for anybody working with a business that either currently has an app or has an app in development, to understand the marketing opportunities available.
Walk away with the ability to:
  • Create your own Apple Search ads campaigns following best practice
  • Pull reports and measure results
  • Optimise your app campaigns for you objectives
  • Create your own Google App Campaigns with relevant, realistic goals
  • Choose assets that will give you the best chance of success
Course agenda
Apple Search Ads
  • The App Store
  • Introduction to Apple Search Ads
  • The Search Ads Console
  • Building an Apple Search Ads strategy
  • Keywords
  • Campaign structure
  • Reporting
  • Optimisation
  • Testing
  • Attribution
Google App Campaigns
  • Google Play
  • Intro to Google App Campaigns
  • Campaign setup
  • Ad assets
  • Optimisation
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