This one-day course looks at two platforms that will help to drive app installations. You will explore the opportunities presented by Apple Search Ads, understand the search console, and learn about the differences between Apple Search Ads Basic and Search Ads Advanced, giving you the tools and knowledge to create the campaigns best suited to your objectives.
Additionally, this course looks at Google App Campaigns and how they can work to promote your iOS and Android apps. You will learn where these ads appear, how to set up a campaign, best practises for your ad assets and how to optimise these campaigns for success.