Campaign Manager 360 Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, this course will ensure you know how to make best use of Campaign Manager 360 to achieve your business objectives.

During the session, we’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third-party tags into your campaigns.

You’ll learn about the importance of capturing your first-party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager 360 Best Practices course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is suitable for technology managers and ad ops teams who want to improve their trafficking and operation skills. You might be working with third-party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

What you'll learn:

By the end of this course, you will be able to:

Create and update the most complex display campaigns
Leverage all tracking capabilities (impression, click, redirect, event tags)
Improve your trafficking efficiency
Identify the process when implementing third-party pixels and trackers for your campaigns
Leverage the most advanced Campaign Manager 360 functions
Troubleshoot skills in order to be the most reactive when fixing an issue

Course agenda

Campaign Manager 360 Integrations Overview

GMP stack recap
GMP integrations: GA4, Studio, DV360, GTM, SA360, and Ads Data Hub
Other integrations: Twitter, app tracking, brand safety partners
Custom integrations via the CM360 APIs

Taxonomy Across GMP Platforms

Equivalence from one side to the other
Jargon Buster

Advertiser Tracking

Floodlight tags recap
Parent / child advertiser relationship
Default dynamic tags
Publisher dynamic tags

Advanced Trafficking

Bulk edit
Export / import in CM360
Ad scheduling
Frequency shipping
Ad priority
Custom views

A / B testing & Brand Lift Studies

Introduction to CM360 audience segmentation
A / B testing: Creative messaging & landing pages
Brand lift studies

Ad Blocking

Recap on CM360 verification
CM360 post-impression ad-blocking

CM360 Macros

%e, %c, and %k macros
Macros practical exercise

Reviews