Data, Audience and Activation Strategy in Display & Video 360

Name: Data, Audience and Activation Strategy in Display & Video 360
Price: 499.00 SGD

Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.

Advanced 1 day

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

On this advanced one-day course you’ll learn ways to break potential silos and barriers within your organisation in order to become more audience-centric rather than channel centric.

We’ll deep dive into the audiences available in DV360 and will explore the different data sources such as CRM systems, offline conversions and analytics tools.

By the end of this course you will have plenty of ideas to create your own advanced media and analytics playbook and roadmap, with a robust test and learn approach.

Our Data, Audience & Activation Strategy in DV360 course is offered as a private training session, which can be delivered virtually or at a location of your choice.

Course overview

Who should attend:

This course is suitable for Programmatic Traders and Analysts who are already using the Display & Video 360 platform and Google Analytics 360.

Walk away with the ability to:

Develop meaningful audience segments
Gather intelligence from offline and online sources
Analyse, segment and activate audience-based, cross-channel targeting
Use predictive analytics, segmentation and decision engines to create, activate and optimise audiences
Identify high value audiences
Apply a Data-Driven creative approach to your overall audience strategy

Course agenda

The changing digital ads ecosystem

Regulatory changes
Browser updates
3rd party cookies
Investing in user-centric approaches

Audiences in DV360: the basics

Full funnel audience targeting & audience lists
Similar audiences
In-market, affinity, custom affinity / in-market audiences
Audience sliders, life events

The Audience module in DV360

Combined audiences
Activity based audiences
Tag-based audiences
YouTube users
Customer Match
Mobile Device IDs
CRM Data
Audience creation best practices
Audience reports

Audience strategy & measurement plan

SEE-THINK-DO-CARE framework

Advanced Media & Analytics playbook

Activation on offline activity
Site and media interplay
High value audiences
Customer loyalty & retention
Optimal media spend & Control

Ads Data Hub

What is Ads Data Hub
External sources and join rules
Programmatic use cases

Applying creative to your Audience strategy

Data-driven Creatives

Your Audience strategy roadmap

Now, Next, Long exercise
Segments, data sources / methodology and personalised experience

Book this course

Call our sales team today

65 697 16440