Data, Audience and Activation Strategy in Display & Video 360
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Advanced 1 day
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material
On this advanced one day course you’ll learn ways to break potential silos and barriers within your organisation in order to become more audience-centric rather than channel centric.
We’ll deep dive into the audiences available in DV360 and will explore the different data sources such as CRM systems, offline conversions and analytics tools.
By the end of this course you will have plenty of ideas to create your own advanced media and analytics playbook and roadmap, with a robust test and learn approach.
Our Data, Audience & Activation Strategy in DV360 course is offered as a private training session and can be delivered at our training facility in Suntec City, any location of your choice or via Virtual Classroom.
Course overview
Who should attend:
This course is suitable for Programmatic Traders and Analysts who are already using the Display & Video 360 platform and Google Analytics 360.
Walk away with the ability to:
Develop meaningful audience segments
Gather intelligence from offline and online sources
Analyse, segment and activate audience-based, cross-channel targeting
Use predictive analytics, segmentation and decision engines to create, activate and optimise audiences
Identify high value audiences
Apply a Data-Driven creative approach to your overall audience strategy