Data, Audience and Activation Strategy in Display & Video 360

Name: Data, Audience and Activation Strategy in Display & Video 360
Price: 499.00 SGD

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.

Advanced 1 day

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

In order for your organization to become audience-centric, dissolving silos and breaking down potential barriers is key.

On this course, we’ll deep-dive into the audiences available in DV360 and explore the different data sources – such as CRM systems, offline conversions and analytics tools.

The session will encourage you to formulate ideas around how to create your own advanced media, analytics playbook and roadmap – all the while following a robust test and learn approach.

Our Data, Audience and Activation Strategy in Display & Video 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

While this is an advanced DV360 course, we also offer a DV360 Fundamentals course for those of you just starting out on the platform, or if you’re looking for a refresher.

Course overview

Who should attend:

If you’re a programmatic trader or analyst and you’re already using Display & Video 360 and Google Analytics, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

Develop meaningful audience segments
Gather intelligence from offline and online sources
Analyze, segment and activate audience-based, cross-channel targeting
Use predictive analytics, segmentation and decision engines to create, activate and optimize audiences
Identify high-value audiences
Apply a data-driven creative approach to your overall audience strategy

Course agenda

The Changing Digital Ads Ecosystem

Regulatory changes
Browser updates
Third-party cookies
Investing in user-centric approaches

Audiences in DV360: The Basics

Full-funnel audience targeting and audience lists
Similar audiences
In-market, affinity, custom affinity / in-market audiences
Audience sliders, life events

The Audience Module in DV360

Combined audiences
Activity-based audiences
Tag-based audiences
YouTube users
Customer Match
Mobile device IDs
CRM data
Audience creation best practices
Audience reports

Audience Strategy & Measurement Plan

SEE-THINK-DO-CARE framework

Advanced Media & Analytics Playbook

Activation on offline activity
Site and media interplay
High-value audiences
Customer loyalty and retention
Optimal media spend and control

Ads Data Hub

What is Ads Data Hub?
External sources and join rules
Programmatic use cases

Applying Creative to Your Audience Strategy

Data-driven creatives

Your Audience Strategy Roadmap

Now, Next, Long exercise
Segments, data sources / methodology and personalized experience

Book this course

Call our sales team today

65 697 16440