Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
1 day course, 10am - 5pm
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
On this one day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.
We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.
The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.
Our Display & Video 360 Fundamentals course is offered as a live Virtual Classroom or private training session. It can be delivered at our training facility in Suntec City or any location of your choice.
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
Implement programmatic campaigns
Explain how media is traded programmatically
Build strategies for different types of campaigns
Identify different targeting sources in Display & Video 360
Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
What can Display & Video 360 do vs other DSPs
Linking Display & Video 360 to other solutions within the Google Marketing Platform
Display & Video 360 hierarchy
Campaign Module
Creating campaigns, Insertion Orders and Line Items
Budget, pacing and frequency capping
Bid strategies
Campaign setup best practices
Intro to campaign optimisations
Optimisation View
Audiences Module
Targeting available in DV360
1st party audiences, Google audiences and 3rd party audiences
Audience targeting (linking GA and CM audiences to DV360)
Technology targeting
Audience planning exercise, marketing objectives, KPIs and in platform set up
Inventory Module
The Marketplace
Types of inventory: from Open Auction to Programmatic Guaranteed
1 day course, 10am - 5pm
Supporting material
Private
