Facebook Advanced: Media Planning

Name: Facebook Advanced: Media Planning
Price: 7500.00 SGD

Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and alongside Google, are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The course is designed for agency, brand or business owners who are already managing Facebook, Instagram and Messenger paid activity, but want to learn how to strategically plan campaigns that are aligned to business goals and objectives.

During the session, you’ll learn how to gather data and insights to determine appropriate objectives, audiences, bids, budgets and creative for your brand or client campaigns. We’ll also help you understand how to forecast results based on research findings.

Our Facebook Advanced: Media Planning course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

If you’re looking for ‘in-platform’ campaign planning and optimization only, then taking this Media Planning training course is recommended. However, if you’re responsible for managing campaigns end to end, we'd recommend taking both this course and our Facebook Ads: Media Buying course together.

Course overview

Who should attend:

This course is perfect for you if you’re already planning or running Facebook advertising campaigns, but want to learn how to gather and use data to improve performance.

If you’re completely new to Facebook Advertising, you might want to check out our Introduction to Facebook Advertising course beforehand.

What you'll learn:

By the end of this course, you will be able to:

Examine data and insights from different sources to inform paid advertising campaigns
Formulate KPIs for paid campaigns
Construct sophisticated paid strategies, considering different business objectives, audience segments, bidding strategies and placements
Describe creative formats to meet business goals
Translate and analyze past Meta campaigns to improve strategies

Course agenda

Advertising Overview

The changing landscape of social media marketing

Media Planning

What is media planning?
Gathering insights and data to inform campaigns
Different tools and sources you can use
Building a full funnel measurement plan

Setting Objectives

Aligning objectives to the marketing funnel and the wider media mix
Available objectives and when to use them
Optimization control best practice
Scenario-based planning

Measuring Impact

Pre set-up considerations: pixel, CAPI, SDK, CRM and Facebook sources
Different measurement solutions

Audience Segmentation

How to determine the size of your audience
Recommend an audience targeting strategy that aligns to campaign objectives

Buying Ads

The difference between Auction, Reach and Frequency, and TRP buying
Exercise: creating a segment
Constructing calculated metrics
Creating custom date ranges

Budgets, Bidding & Placements

Advantage Campaign Budget best practice for campaign efficiency
How to forecast different budgets and bid strategies based on data points

Placements

Know which placements to recommend for your campaigns
Automatic vs. Advantage+ placements
Brand safety

Creative Strategy

Know when to use different creative formats for different campaign objectives
Creative sources
Dynamic Creative Optimization: when to recommend it
Case studies and best practice

Campaign Performance Monitoring

Metrics that matter
How to use data and insights to inform campaign planning
Know how to run effective tests using the experiment tool

Book this course

Call our sales team today

65 697 16440