Introduction to Social Media

Name: Introduction to Social Media
Price: 499.00 SGD

Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Snapchat and Tik Tok, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach to learning. Throughout the day we will navigate through key social media platforms, showing you best practices to get you set up and using them for business.

We’ll cover everything from hashtag utilization to creating interactive content, so you’ll leave feeling confident in how to use each platform to engage audiences and build communities.

If you’re already using social media for online marketing and you’re looking for something a little more advanced, you might want to check out our Social Media Strategy course.

Our Introduction to Social Media course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

This course is ideal if you want to learn how to use social media for business. You might be a professional in a digital, marketing or PR role who wants to learn best practices, or currently not doing any social media activity.

What you'll learn:

By the end of this course, you will be able to:

Differentiate between organic and paid social media
Identify the changing social media landscape, including platform priorities
Explain why and how a business can use social media
Understand how to use social media for business
Apply techniques to protect your business on social media

Course agenda

Introduction to Social Media

Why people use social media
The difference between paid, owned and earned social media
Current social media trends and innovations

How Businesses use Social Media

The role of each platform and key audiences
The role social media plays in a business

Overview of the Key Social Platforms

How to use each of the key platforms
We will explore the following tactics to engage, inform, educate and entertain audiences: community building, broadcasting and building immersive experiences

How to Protect your Business on Social Media

Creating a social media policy
Risk management
Setting up a crisis response plan
Dealing with negative comments

Book this course

Call our sales team today

65 697 16440

Other options available

Discover our Social Media Academy

Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.

Learn more