LinkedIn Marketing

Name: LinkedIn Marketing
Price: 499.00 SGD

Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimize ads in LinkedIn Campaign Manager on this one-day course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

A person joins LinkedIn every two seconds, all adding to the global database of over 800 million users. On this course, you’ll gain the skills you need to find your target audience within this global user base.

We’ll start off by discussing the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You’ll learn how to budget and plan your campaigns, as well as how to optimize and use A / B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

By the end of the session, you’ll be able to use LinkedIn Campaign Manager to build ads that can help you reach your customers to drive awareness, consideration and conversion.

Our LinkedIn Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

If you’re looking to maximize your results on LinkedIn, then this is the course for you. Attending this course will give you the confidence to create compelling content and use LinkedIn Campaign Manager to build a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.

What you'll learn:

By the end of this course, you will be able to:

Plan and execute engaging content for the platform
Target relevant audiences and build audience lists
Create a LinkedIn campaign to meet business objectives
Optimize your LinkedIn campaigns to improve efficiency
Use Campaign Manager to report on the metrics that matter

Course agenda

LinkedIn Overview

New features and updates
Current platform statistics
LinkedIn usage by audiences

Your Personal Profile & Company Pages

Rock your profile
Company pages and their features

Content Marketing on LinkedIn

Content formats and when to use them
Content best practice

LinkedIn Paid Campaign Strategy

Full-funnel campaign planning

Targeting & Audiences

Building audiences natively in LinkedIn
Building Matched and Lookalike audiences
Aligning audiences to the marketing funnel

Campaign Execution & Delivery

LinkedIn campaign structure
Campaign objectives and when to use them
How to forecast budgets and know what bids to use

Ad Types & Placements

LinkedIn ad formats and when to use them
Creative best practice
Case studies

Conversion Tracking

Identifying the pixel in Campaign Manager
Setting up conversion tracking

Campaign Optimization & Analytics

Optimization and A / B testing to improve campaign performance
Analyzing data in Campaign Manager

Book this course

Call our sales team today

65 697 16440

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