Mastering the World of CTV

Name: Mastering the World of CTV
Price: 1000.00 SGD

Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Connected TV has shifted viewership from traditional linear TV to digital streaming services. Navigating the rise of CTV and other video formats in this ever-evolving landscape requires continuous learning to ensure you are set up for success.

In recent times, there has been a notable decline in TV viewership as well as advertising; this is offset by the rise in Connected TV. As the medium evolves, so do the advertising capabilities it offers. This session is designed to equip you with an in-depth understanding of the CTV landscape and empower you to leverage the significant opportunities it can provide you and your business.

Our Mastering the World of CTV course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Singapore.

Course overview

Who should attend:

This course will be helpful for practitioners and planners actively involved in the buying process, as well as measurement and data specialists who want to understand the world of CTV in depth.

What you'll learn:

By the end of this course, you will be able to:

Understand how to navigate the newly emerging CTV landscape
Know how to plan a CTV campaign to deliver on your reach and frequency goal across multi-channel inventory
Know which campaign methodology matches your goals
Learn how to apply measurement frameworks to your CTV activities
Know which reports to leverage for your CTV campaigns
Find success in addressing CTV as a new service opportunity

Course agenda

Introduction to the CTV Landscape

Overview of the landscape and opportunities for marketers
Consultation on how the TV environment is evolving
Understand how to operate cross-platform, innovate in the CTV space and experiment to optimize your media mix
Leverage privacy-centric solutions to deliver campaigns

Implementation & Data

Outline of a full-funnel CTV strategy
Know options for audience targeting to deliver personalized and relevant messaging
Know how to deploy TV Planner, Reach Planner and frequency management solutions
Leverage CTV inventory to maximize reach and impact alongside other channels
Learn how to incorporate YouTube inventory with third-party inventory
Leverage platform features to book bespoke inventory packages

CTV Creative

Understand how to create ads for the CTV environment
Know how to build creatives in Ads Creative studio
Leverage opportunities to connect offline and online through creative

AI Solutions & Commerce

Know which video solution to choose based on your objectives
Learn CTV specific features in Google Ads and DV360
Leverage dedicated campaign types in Google Ads and DV360

Measurement

Know which reports to utilise to analyze a CTV campaign
Understand how to build a full-funnel measurement framework
Know how to uncover insights into viewer behavior, engagement, and campaign performance
Understand the benefits of unified reporting and holistic media management

Best Practices

A collection of tips to get the most out of your CTV activities

Book this course

Call our sales team today

65 697 16440