Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high-impact and complex Rich Media creative executions.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
This one-day course has been designed to give new users an understanding of the technologies and processes that constitute the Studio platform.
In this session you'll gain insights of the full creative production funnel, from creative brief to Studio Q/A and live updates. We'll also highlight the importance of naming conventions and the communication funnel from client brief to creative updates.
Furthermore, you'll have the opportunity to learn about Rich Media (RM), Dynamic Creative Optimisation (DCO) and Data-driven Creatives (DDC).
Our Studio Fundamentals course is offered as a private training session and can be delivered at any location of your choice or via Virtual Classroom.
Course overview
Who should attend:
Whether you’re a Trafficker or working in Ad Ops, Creative & Development, this course is ideal if you’re looking to gain an understanding of the technologies and processes that constitute the Studio platform.
Walk away with the ability to:
Explain the Studio Rich Media concept and development processes
Develop Dynamic Creative Optimisation campaigns
Build and manage dynamic feeds
Use the right technical triggers to serve the most relevant message
Explain the importance of naming convention
Utilise cross-channel and cross-device delivery
Course agenda
Studio Introduction
Why should you use it?
Benefits of using Studio
Relationship between Studio and CM / Display & Video 360
The Google Marketing Platform
Rich Media with Studio
Process, specs and best practices
Standard vs Rich Media
Rich Media Process
Dynamic Creative Optimisation
Why and How?
From concept to creative brief
DCO at scale
Dynamic Content Ad Standard
DCO workflow
Feed and creative template development
From concept to publish a feed
How to build a feed (in-platform demo)
Asset library
Feed requirements
Data-driven Creative
Concept
How to use data signals
Technical Dynamic Triggers
DDC across all channels
DDC at scale
Communication between each stakeholder
Kick-off call
Best practices
Steps for Rich Media
Non-dynamic
Dynamic
Naming convention and Reporting
Naming your creative templates and events correctly
Importance of Reporting labels
From Studio to CM reporting
All Rich Media interactions and events / counters in CM
1 day course
Supporting material
Private