Technology Implementation in CM360, DV360 and SA360
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material
This one day course is ideal if you are planning to onboard the Google Marketing Platform stack in-house and want to set up a solid foundation across all media production with GMP.
In this training, we will provide you with the right tools to set-up those platforms in an optimal way for your business. By going through some workshops and use cases scenarios you will be able to choose the ideal account structure and build the foundation of a successful implementation.
We will also cover all the fundamentals of those platforms from tagging, to user management and campaigns trafficking in order for you to be able to start your migration as you walk out of the session.
Our Technology Implementation in CM360, DV360 and SA360 course is offered as a private training session and can be delivered at our training facility in Suntec City, any location of your choice or via Virtual Classroom.
Course overview
Who should attend:
This course is suitable for practitioners including Programmatic Traders, Search Traders, Traffickers, Managers and Directors who are looking to set up a solid foundation across all media products within Google Marketing Platform stack.
Walk away with the ability to:
Plan your new technology stack implementation
Lay-out your new technology account structure
Build a taxonomy tailored to your need
Set-up Floodlight tags for conversions tracking and building 1st party audiences
Transfer campaigns to Campaign Manager 360, Search Ads 360 and Display & Video 360
Course agenda
Technology Stack Overview
Overview of the Google Marketing Stack
Benefits of a unified Stack
Benefits of in-housing
Layout the new technology structure
Campaign Manager 360, Search Ads 360, and Display & Video Account Structure
Integration and incomplete set-up pitfalls
Implementation of the new account structure
Campaigns Migration
Floodlight tagging structure and implementation
1st party data on-boarding
Trafficking campaigns in Campaign Manager 360, Search Ads 360 and Display & Video 360
1 day course
Virtual, Private
Supporting material