TikTok Marketing

Want to grow your audience on TikTok and master best practices for brand awareness? Learn everything you need to know about building a creative strategy on the social media platform.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our one-day TikTok Marketing course will cover the key methodology behind organic and paid social media activity and advertising.

The training will explore TikTok best practice, giving you a comprehensive overview on how to grow your following and nurture your community with engaging content, helping you set your business up for social media success.

From building a TikTok creative strategy for brand awareness to running paid ads to drive consideration and conversion, you will leave the training session with the confidence and necessary skills to use the platform and engage your target audiences.

The TikTok marketing course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for social media practitioners who are considering using TikTok as part of their social media strategy. It’s designed to help build confidence in using the platform as well as teaching strategic best practice.
Walk away with the ability to:
  • Explain how TikTok ties into your broader social media marketing strategy
  • Use TikTok to confidently market your brand
  • Use the tool to establish relevance and connect with your audience
  • Run paid campaigns to build awareness and drive performance
  • Measure the success of your TikTok organic and paid activity
Course agenda
Introduction to TikTok
  • 2022 key stats
  • TikTok’s algorithm
  • TikTok product features
  • Audience statistics and behaviour
  • How TikTok ties into your broader social media marketing strategy
Your Business Profile
  • How to use the platform and its features
  • Posting videos on TikTok - what to consider
TikTok Strategy
  • Setting goals and objectives
  • The strategic role of TikTok
  • Posting frequency
  • Trend jacking
  • Building and nurturing a community
Advertising on the Platform
  • Advertising overview
  • How to use Ads Manager
  • Building practices
  • Campaign structure
  • Determine the appropriate audience
  • Budgets and bidding
  • Ad types and placements
  • Case studies
  • Analysing performance in Ads Manager
  • Metrics that matter
  • Reviewing performance and analytics
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