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News, advice and articles from Jellyfish Training

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Blog Posts
27 Nov, 2020
Understanding Google Analytics Channels Being able to understand and analyze channels is essential. You need to know what they are and how to interpret thei...
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Blog Posts
27 Nov, 2020
What are Channels in Google Analytics?
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Blog Posts
10 Nov, 2020
So, we’ve all seen ads appearing in Google Search, served via the Google Ads platform, but how does Google determine which order to show ads with the searc...
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Blog Posts
10 Nov, 2020
Google Ad Rank and How to Improve it
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Blog Posts
30 Oct, 2020
In August 2020, Google launched a BETA version of a new addition to their GCP certification library: Professional Machine Learning Engineer. This Certificati...
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Blog Posts
30 Oct, 2020
What I learned studying for the GCP Machine Learning Exam
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Blog Posts
16 Oct, 2020
Newsflash: discovering trending topics for content creation is time consuming. Trawling the SERPs, scrolling through results hoping to glean a flash of inspi...
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Blog Posts
16 Oct, 2020
How to Find Trending Topics for Content Creation
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Blog Posts
15 Oct, 2020
This week Google announced the arrival of GA4, the latest shiniest version of Google Analytics. So what's new and why should you be using it?...
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Blog Posts
15 Oct, 2020
Google Announces the New Google Analytics
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Blog Posts
07 May, 2020
We tested SparkToro to see how the data from customers’ online profiles drive deeper audience marketing insights. As digital marketers, we constantly want...
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Blog Posts
07 May, 2020
SparkToro: Helping marketers understand their audience in a new way
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Blog Posts
24 Apr, 2020
With most parts of the world still getting to grips with lockdown life, and little indication as to how long this will continue, we wanted to try to add some...
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Blog Posts
24 Apr, 2020
Five Digital Tips for Small Businesses During COVID-19
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Blog Posts
14 Feb, 2020
SEO as an industry is highly varied, without an easily defined career path. Whether you’re set on a career in Search Engine Optimization, or consideri...
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Blog Posts
14 Feb, 2020
How to get a job in SEO: Career tips from industry insiders
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Blog Posts
14 Oct, 2019
Earlier this year, Google announced a huge change in the way we think about and measure website and mobile apps. We've been expecting this change for a wh...
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Blog Posts
14 Oct, 2019
A breakthrough in tracking cross-platform journeys
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Blog Posts
17 Jul, 2019
I took the Google Cloud Certification Professional Network Engineer Exam, here's what you can expect from the exam and my thoughts on how you should prepare....
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Blog Posts
17 Jul, 2019
Pass the Google Cloud Exam
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Blog Posts
21 Feb, 2019
What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation. What do fake news, political propaganda, con...
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Blog Posts
21 Feb, 2019
Six SEO takeaways we've learnt from Google's fight with fake news
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Blog Posts
07 Nov, 2018
By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resour...
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Blog Posts
07 Nov, 2018
How to prioritize your marketing activity
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Blog Posts
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Blog Posts
31 Oct, 2018
Work smarter, not harder with your digital campaigns
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Blog Posts
15 Oct, 2018
Marketing segmentation is the practice of splitting up a population into different groups that share specific characteristics or behaviors. Segments in Goog...
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Blog Posts
15 Oct, 2018
Creating audience segments
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Blog Posts
15 Oct, 2018
“For growth-driven marketers, measurement isn't an afterthought. It's one of the key reasons they’re succeeding and growing in an ever-changing, mobile-f...
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Blog Posts
15 Oct, 2018
How you choose the metrics that matter
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Blog Posts
15 Oct, 2018
by Shivedh Singh and Logan Riley Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of An...
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Blog Posts
15 Oct, 2018
Introducing Advanced Analysis with Analytics 360
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