analytics

News, views, resources and downloads around the subject of Analytics
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Blog Posts
Creating audience segments
15 Oct, 2018
Marketing segmentation is the practice of splitting up a population into different groups that share specific characteristics or behaviors. Segments in Goog...
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Blog Posts
15 Oct, 2018
Creating audience segments
blogcat
Blog Posts
How you choose the metrics that matter
15 Oct, 2018
“For growth-driven marketers, measurement isn't an afterthought. It's one of the key reasons they’re succeeding and growing in an ever-changing, mobile-f...
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Blog Posts
15 Oct, 2018
How you choose the metrics that matter
blogcat
Blog Posts
Introducing Advanced Analysis with Analytics 360
15 Oct, 2018
by Shivedh Singh and Logan Riley Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of An...
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Blog Posts
15 Oct, 2018
Introducing Advanced Analysis with Analytics 360
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Resources & Downloads
How to use UTM parameters to measure campaign success
09 Oct, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
09 Oct, 2018
How to use UTM parameters to measure campaign success
blogcat
Blog Posts
How to identify potential buyers using analytics
02 Oct, 2018
Combine Analytics, BigQuery and machine learning to improve your online audience targeting. How can I optimize my marketing efforts by identifying peopl...
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Blog Posts
02 Oct, 2018
How to identify potential buyers using analytics
blogcat
Blog Posts
Why you should care about Cloud Computing
01 Oct, 2018
The adoption of cloud computing amongst brands is set to be a key trend over the next few years. In companies, it’s mostly the IT department and the CTO...
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Blog Posts
01 Oct, 2018
Why you should care about Cloud Computing
blogcat
Blog Posts
Identify Potential Buyers Using Analytics
16 Nov, 2017
Combine Analytics, BiqQuery and machine learning to improve your online audience targeting.   How can I optimise my marketing efforts by identi...
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Blog Posts
16 Nov, 2017
Identify Potential Buyers Using Analytics
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