Inform

Our team of dedicated trainers are here to inform you of changes to the digital marketing landscape.
blogcat
Blog Posts
Pass the Google Cloud Exam
17 Jul, 2019

I took the Google Cloud Professional Network Engineer Exam, here's what you can expect from the exam and my thoughts on how you should prepare.

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Blog Posts
17 Jul, 2019
Pass the Google Cloud Exam
blogcat
Blog Posts
Six SEO takeaways we've learnt from Google's fight with fake news
21 Feb, 2019
What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation. What do fake news, political propaganda, con...
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Blog Posts
21 Feb, 2019
Six SEO takeaways we've learnt from Google's fight with fake news
blogcat
Blog Posts
How to prioritize your marketing activity
07 Nov, 2018
By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resour...
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Blog Posts
07 Nov, 2018
How to prioritize your marketing activity
blogcat
Blog Posts
Work smarter, not harder with your digital campaigns
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Blog Posts
31 Oct, 2018
Work smarter, not harder with your digital campaigns
blogcat
Resources & Downloads
Content Calendar Template
17 Oct, 2018
If you’ve felt like it’s a daily struggle to keep on top of your content plan and calendar, let alone co-ordinate CMS uploads, SEO optimization and promo...
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Resources & Downloads
17 Oct, 2018
Content Calendar Template
blogcat
Resources & Downloads
A Social Media Plan to save you hours of work
17 Oct, 2018
Give me six hours to chop down a tree and I will spend the first four sharpening the axe - Abraham Lincoln In our professional lives, we have lots of task...
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Resources & Downloads
17 Oct, 2018
A Social Media Plan to save you hours of work
blogcat
Blog Posts
Creating audience segments
15 Oct, 2018
Marketing segmentation is the practice of splitting up a population into different groups that share specific characteristics or behaviors. Segments in Goog...
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Blog Posts
15 Oct, 2018
Creating audience segments
blogcat
Blog Posts
How you choose the metrics that matter
15 Oct, 2018
“For growth-driven marketers, measurement isn't an afterthought. It's one of the key reasons they’re succeeding and growing in an ever-changing, mobile-f...
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Blog Posts
15 Oct, 2018
How you choose the metrics that matter
blogcat
Blog Posts
Introducing Advanced Analysis with Analytics 360
15 Oct, 2018
by Shivedh Singh and Logan Riley Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of An...
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Blog Posts
15 Oct, 2018
Introducing Advanced Analysis with Analytics 360
blogcat
Blog Posts
Using LinkedIn’s Insight Tag to understand your website visitors
12 Oct, 2018
Understand your website visitors and improve your marketing campaign strategy without spending a cent using LinkedIn’s Insight tag and Campaign Manager. ...
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Blog Posts
12 Oct, 2018
Using LinkedIn’s Insight Tag to understand your website visitors
blogcat
Blog Posts
Snapchat Advertising: The Beginners Guide
10 Oct, 2018
You understand your audience, and you’ve realized that one of the places to reach them is on Snapchat. How do you get started? Advertising on Snapchat...
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Blog Posts
10 Oct, 2018
Snapchat Advertising: The Beginners Guide
blogcat
Resources & Downloads
How to use UTM parameters to measure campaign success
09 Oct, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
09 Oct, 2018
How to use UTM parameters to measure campaign success
blogcat
Blog Posts
In-house Programmatic: eight things to consider
09 Oct, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind. As its name suggests, in-housing ...
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Blog Posts
09 Oct, 2018
In-house Programmatic: eight things to consider
blogcat
Resources & Downloads
Free SEO Keyword Research Template
05 Oct, 2018
Access our keyword research template. Free to use and share via Google sheets....
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Resources & Downloads
05 Oct, 2018
Free SEO Keyword Research Template
blogcat
Blog Posts
5 Advanced Tactics for Keyword Research
05 Oct, 2018
Think you know keyword research? Discover 5 advanced tactics to help you take your SEO strategy to the next level with our step by step guide.   Keywo...
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Blog Posts
05 Oct, 2018
5 Advanced Tactics for Keyword Research
blogcat
Blog Posts
How to identify potential buyers using analytics
02 Oct, 2018
Combine Analytics, BigQuery and machine learning to improve your online audience targeting. How can I optimize my marketing efforts by identifying peopl...
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Blog Posts
02 Oct, 2018
How to identify potential buyers using analytics
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