Work smarter, not harder with your digital campaigns
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Work smarter, not harder with your digital campaigns
In-house Programmatic: eight things to consider
09 Oct, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind.
As its name suggests, in-housing ...
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In-house Programmatic: eight things to consider
5 time-saving features of Google Marketing Platform
01 Oct, 2018
The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...
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5 time-saving features of Google Marketing Platform
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign.
How will you know if ...
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Using UTM parameters to measure campaign success
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