The course has been designed to offer an understanding of the complexities of setting up a Data Management Platform, strategic and operational needs, contractual business models and technology stacks and operational models.
Leveraging a DMP goes beyond Programmatic advertising. In this one day course we’ll discuss the most common use cases for utilising a DMP: from generating a target audience for your upcoming campaign, through to personalising your website in real time to sharing your data across different digital channels.
Ultimately, you’ll be able to assess whether your company needs a DMP and how you can implement one.
Our Guide to Data Management Platforms course is offered as a Virtual Classroom or private training session and can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.