Attribution in Campaign Manager

Name: Attribution in Campaign Manager
Start: 2020-08-24 00:00:00
Location: Virtual Classroom

5 / 5 Feefo reviews

Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This advanced, one day course is ideal if you want to understand how to integrate all of your channels in Campaign Manager or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.

We'll share best practices when it comes to cross-channel Attribution in Campaign Manager from data integration to data insights and interpretation.

We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.

We will also have an in-depth review of Attribution reporting in Campaign Manager and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.

Our Attribution in Campaign Manager course is offered as a live Virtual Classroom or private training session and can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.

Course overview

Who should attend:

Whether you’re a Data Analyst, Account Manager, Performance or Strategy Manager this course is ideal if you want to understand how to integrate all of your channels in Campaign Manager or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.

Walk away with the ability to:

De-duplicate conversions across all your channels in Campaign Manager
Track all your media channels in Campaign Manager
Implement best practices when creating Attribution Models
Interpret data in your Attribution reports
Use insights to improve your channels strategies and performance

Course agenda

Introduction to the Google Marketing Platform and Attribution

The unified Google Marketing Platform ecosystem
Google Attribution Solutions
Benefits of Attribution in Campaign Manager

Conversion Tracking in Campaign Manager

Introduction to Floodlight tags
Floodlight tagging strategy
Floodlight Tags implementation and data validation

Cross Channels Integration

Display Ads
Search
Social
Affiliates, Email & Others

Data Driven Attribution

Rule based vs Data Driven Models
Custom Models set-up
Data Driven introduction and set-up

Attribution Reporting

Overview of Attribution Reporting in Campaign Manager
How to interpret the data
Using Attribution for cross channel budget allocation
Attribution in Report Builder

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