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Campaign Manager Reporting Deep Dive

Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course covers the best practices around using the main reporting tools available in Campaign Manager, including Reporting builder, Summary, Insights and Verification as well as an overview of the Attribution tool.

You’ll learn about the core sections of the reporting interface and how to create, schedule and sending reports from the platform, allowing you to gain a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager Reporting Deep Dive course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is suitable for Analysts, Account Managers and Marketing Managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager.

Walk away with the ability to:
  • Obtain a global understanding of CM reporting and its mechanics
  • Create, manage and schedule reports at the push of a button
  • Identify the main metrics and dimensions for each type of report
  • Overview of Attribution with Campaign Manager
  • Data Driven Attribution models and what is your performance across your channels
Course agenda
GMP
  • Full Stack Overview
  • Advance CM integrations
  • Considerations for CM reporting
Campaign Manager
  • Advertiser hierarchy
  • Impression and click tracker strategy
Introduction to CM reporting
  • Summary
  • Insights
  • Verification
Report Builder (Standard)
  • Basic
  • Audience and Creative Performance
  • In-Stream
  • Cross Device
  • Scheduling and sending reports
Report Builder (Floodlight)
  • Basic
  • Scheduling and sending reports
Reach
  • Unique Reach
  • Active View
  • Cookie Reach
  • Scheduling and sending reports
Introduction to Attribution with CM
  • Overview
  • Conversions
  • Assisted Conversions
  • First Interaction
  • Top Conversion Paths
  • Time Lag
  • Path Length
  • Attribution Modelling Tool
  • Channel Grouping and Labelling
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