Data Targeting in Display & Video 360

Gain advanced skills within Display & Video 360 around Data Targeting application, optimisation and reporting.
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Advanced 1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This advanced course is aimed at experienced practitioners and will provide a comprehensive walk through of the available Data Targeting options within Display & Video 360. It will allow both brands and agencies, to identify the best and most suitable sets of data according to their KPIs and business goals.

Our experienced Programmatic & Google Marketing Platform trainer will work with you to help you gain a good understanding of 1st party, 3rd party and Google data and when best to apply it.

The session consists of a combination of theoretical content and hands-on practical experience, which will allow you to understand how best to use data to enrich the campaigns you run on Display & Video 360.

Our Data Targeting in Display & Video 360 course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This advanced course is aimed at experienced practitioners, brands and agencies who want to apply the right data to their marketing activity to drive greater relevance and effectiveness.
Walk away with the ability to:
  • Explain why data targeting is important for programmatic buying
  • Describe the different types of data available for Display & Video 360
  • Plan a campaign with focus on data and insights
  • Optimise your marketing activity to achieve real business outcomes
  • Create audience centric performance reports
Course agenda
Display & Video 360 Overview
  • Common features in DSPs and what makes Display & Video 360 different
Targeting available in Display & Video 360
  • Content targeting
  • Audience targeting (linking GA & CM audiences to Display & Video 360)
  • Technology targeting
1st party Data solutions
  • Rule-based or Tag-based Remarketing
  • Imported lists from Campaign Manager, Search Ads 360, Google Ads, GA360 and YouTube
  • Imported lists from external platforms
  • The importance of Recency
Google Audiences
  • Affinity Audiences
  • Custom Affinity
  • Custom Intent (Display, Video, Trueview)
  • Combined Audiences
  • Similar Audiences
  • Activity-Based audiences
  • Tag-based audiences
  • YouTube audiences based on your channel
  • Customer Match
  • Mobile Device IDs
  • CRM Data
3rd party Data solutions
  • 3rd party Data providers
  • Private DMPs
  • How can Google Marketing Platform act as a soft DMP
Planning to use Audience Data
  • Best practices on Audience data activation
Reporting on Audience data
  • Audience Analysis
  • Advanced reporting specific on audience performance in Display & Video 360
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