Google Analytics 4

Name: Google Analytics 4
Price: 4225.00 USD

The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at the newest version of Google Analytics - Google Analytics 4. Formerly called GA App+Web, Google Analytics 4 (GA4) is billed to be the future of Google Analytics. It is an entirely new way of looking at analytics that focuses on measuring websites alongside native apps, achieving cross-device measurement.

In the course, we’ll talk through how you can get started using GA4, as well as covering the interface, key reports, and major differences between it and the previous version of GA. You’ll go away with the knowledge to start making full use of this exciting new innovation straight away!

Our Google Analytics 4 course is available as a private training session training facilities in San Francisco or Baltimore, a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course gives an overview of both GA 4 reporting and configuration. It is a good starting point for anyone who wants to get familiar with what the latest version of GA has to offer or for those who are starting to use Google Analytics for the first time.

Walk away with the ability to:

Understand the basic building blocks of analytics data and the capabilities of GA 4
Derive insights about your users, marketing, and user experience on your app and your website
Dig even deeper into your data by running custom reports in the Analysis Hub
Learn how to configure audiences, user properties, parameters and other GA4 specific elements

Prerequisites

To get the most out of this course we recommend that you have access to a GA 4 property but we can also use a demo account.

Course agenda

Analytics Fundamentals

The analytics framework
How web and app tracking works
Dimensions and metricss
Scoping on GA4
GA4 account structure

Measurement planning

Website objectives
Macro & micro conversion
Creating a measurement plan

Getting started with GA4

Creating a GA4 property
Adding data streams
Enhanced measurement
Enabling data collection

GA4 reporting interface

Interface overview
Creating comparisons
Real time reporting
Life cycle reports
Technology reports
Event reporting

GA4 configuration

Custom definitions
User properties
Audiences for remarketing

GA4 Analysis Hub

Overview of report types
Building explorations and funnels
Exporting & sharing reports

Book this course

Call our sales team today

+1 (443) 8365333