Google Optimize & Optimize 360

Learn how to plan and action the implementation of Optimize & Optimize 360 on this one-day course.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one-day course is led by one of our Optimization practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

This course covers the best practices around the deployment and use of Optimize & Optimize 360, including the integrations with GMP, an overview on testing, targeting, personalization, and more.

By going through this course and the use case scenarios provided, you will be able to use Optimize from initial set-up to final test and build a strong testing foundation to tackle any future.

Our Google Optimize & Optimize 360 course is offered as a private training session and can be delivered at any location of your choice.

Course overview
Who should attend:
Whether you’re an Optimization rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximize conversion rate optimization efforts.
Walk away with the ability to:
  • Set-up and implement Optimize
  • Create and launch a range of experiments
  • Target and personalize to specific audiences
  • Report any metric to answer the infinite questions that arise from data
  • Improve your knowledge of the tool to be the best optimizer you can be!
Course agenda
Introduction to Optimization
  • Fundamentals of Conversion Rate Optimization
  • Qualitative & Quantitative investigations
  • Methodology
Getting started
  • Benefits of Optimize & Optimize 360
  • Google Marketing Platform integrations (inc. Google Ads)
  • Statistical Methodology
  • Account structure, setup and linking
  • Ways to implement Google Optimize
Features Walk-through
  • Experiment types
  • Targeting the right audience
  • Creating Variants
  • Objectives
  • Preview / QA
Hands on practice
  • Ideate optimization hypotheses
  • Set up & Target your test
  • Use the visual editor to build
  • Launch your campaign
  • Weekly Reporting in Optimize
  • Create and deploy personalizations
  • Deep dive in GA
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Independent Service Rating based on 4 verified reviews
Google Optimize & Optimize 360
Corli du Toit 11 December, 2020
The course was very practical. Clinton walked us through all the steps very thoroughly.
Google Optimize & Optimize 360
Riaz Sabjee 28 November, 2019
Learnt so much during this course!
Google Optimize & Optimize 360
Riaz Sabjee 25 November, 2019
I really enjoyed these sessions!