Google Shopping

Want to ensure your best selling products appear on the first page of the shopping results? Our shopping specialists can help you on our Google Shopping training course.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you are selling 20, 2200 or 200,000 products online, the challenges advertisers face are the same.

Led by one of our expert PPC team, this course has been designed to help online retailers get to grips with managing shopping campaigns.

Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

On this one day course, you’ll learn how to effectively manage your product feeds and run multiple shopping campaigns and how to provide your customers with better quality adverts relevant to their search.

Our Google Shopping course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Shopping course is designed for you.  We’ll teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.
Walk away with the ability to:
  • Create and optimise a data feed in line with Google’s best practice
  • Create and optimise a shopping campaign in line with business objectives
  • Effectively remarket products to users who have previously viewed on site
  • Effectively market your products on mobile devices
  • Launch and sell your products on Facebook and YouTube
Course Agenda
Introduction to Google Shopping
  • What is it and where do the ads appear?
  • Benefits of Google Shopping
  • How does it work and how much does it cost?
  • The shopping value chain
Google Merchant Centre 
  • Merchant Centre introduction
  • Dashboard overview
  • Merchant Centre navigability
  • Finding and fixing errors
  • Account linking and settings
Data Feed
  • Data feed introduction
  • Attribute explanation
  • Create the perfect feed
  • How to optimise a feed
  • Importing and exporting your inventory
  • Feed tips and best practice
Shopping Campaign 
  • Shopping campaign set-up
  • Campaign strategy options
  • How to bid efficiently across product groups
  • What’s the best mobile strategy?
  • Dynamic remarketing
  • RLSA
  • Local inventory ads
  • Shopping Trueview
  • Tracking options
Introduction to Shopping on Facebook
  • Store set up and integration
  • Targeting and bidding options
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Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
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