GoogleBar

Negotiation, set up and troubleshooting PMPs

Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
product
google badge
1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

This one day course is ideal if you are a Trader or Programmatic Media Buyer and would like to better understand the Private Marketplace buying process, as well as learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations.

By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.

Our Negotiation, set up and troubleshooting PMPs course is available as a private training session and virtual classroom and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
If you’re a Trader or Programmatic Media Buyer looking to understand the selection of private marketplaces and negotiation, this course is for you.
Walk away with the ability to:
  • Enhance your Publisher Portfolio Management
  • Run a successful PMP
  • Effectively use the DV360 platform to create efficiencies
  • Negotiate deals with publishers at scale
  • Adopt best practice for troubleshooting
Course agenda
Programmatic Inventory: Overview
  • Publisher relationship management: negotiating a PMP
  • How to successfully run a PMP
PMP Transactions
  • Types of Programmatic Transactions
  • SSP Capabilities
  • Pricing and Efficiency
PMP Selection Process
  • Publisher Targeting Capabilities
  • PMPs – Quality, Transparency, Data, Cost, Efficiency and Formats
Workflow Management
  • Top Level Working Process
  • Recommended Approach to PMP Deals – step by step
Publisher Relationship Management
  • Roles and Responsibilities
  • PMP Considerations/Limitations
PMP Management and Considerations
  • Inventory / Deal Troubleshooting
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
Call our sales team today
Other options available
Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
LEARN MORE
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
BROWSE ALL ARTICLES
Blog
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
Blog
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Blog
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
Blog
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...
North America
Europe, Middle East & Africa