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Negotiation, set up and troubleshooting PMPs

Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

This one day course is ideal if you are a Trader or Programmatic Media Buyer and would like to better understand the Private Marketplace buying process, as well as learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations.

By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.

Our Negotiation, set up and troubleshooting PMPs course is available as a live Virtual Classroom or private training session. It can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.

 
Course overview
Who should attend:
If you’re a Trader or Programmatic Media Buyer looking to understand the selection of private marketplaces and negotiation, this course is for you.
Walk away with the ability to:
  • Enhance your Publisher Portfolio Management
  • Run a successful PMP
  • Effectively use the DV360 platform to create efficiencies
  • Negotiate deals with publishers at scale
  • Adopt best practice for troubleshooting
Course agenda
Programmatic Inventory: Overview
  • Publisher relationship management: negotiating a PMP
  • How to successfully run a PMP
PMP Transactions
  • Types of Programmatic Transactions
  • SSP Capabilities
  • Pricing and Efficiency
PMP Selection Process
  • Publisher Targeting Capabilities
  • PMPs – Quality, Transparency, Data, Cost, Efficiency and Formats
Workflow Management
  • Top Level Working Process
  • Recommended Approach to PMP Deals – step by step
Publisher Relationship Management
  • Roles and Responsibilities
  • PMP Considerations/Limitations
PMP Management and Considerations
  • Inventory / Deal Troubleshooting
Book this course
$549 ex TAX
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