Our course is structured around something called the purchase funnel. This unique approach means you’ll delve into all relevant channels (for instance Facebook, Banner Ads, email campaigns, etc.) as you follow consumers through their purchasing journey.
You’ll gain the broadest but most in-depth knowledge, preparing you to work on your own digital marketing campaigns, work as a generalist digital marketer, delve deeper into a specialism, or strategise with Marketers within your organisation.
We’ll focus on doing more than executing. We’ll prepare you to research, strategise, measure and improve performance at each and every stage.