UNITED STATES

SEO

4.9 / 5 Feefo reviews
Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our SEO courses are available at our training facility in San Francisco. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. 
Walk away with the ability to:
  • Implement your first SEO campaign for your website
  • Describe how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Make SEO considerations for servers and web hosting
  • Describe the importance of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Course Agenda
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research for SEO
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Onsite SEO
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
Offsite SEO
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Link earning techniques
 
Upcoming courses
Virtual Classroom
SEO Standard
Mon, Jun 07 2021
$549
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Virtual Classroom
SEO Standard
Thu, Jun 10 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Aug 16 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Wed, Oct 06 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Oct 07 2021
$549
ADD TO BASKET
Upcoming courses
Virtual Classroom
SEO Standard
Mon, Jun 07 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Jun 10 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Aug 16 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Wed, Oct 06 2021
$549
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Oct 07 2021
$549
ADD TO BASKET
Who should attend:
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques. 
Walk away with the ability to:
  • Explain the latest key Google algorithm updates and their impacts
  • Improve the crawling and indexation of your web content
  • Describe the factors impacting mobile SEO and page speed
  • Make SEO considerations for websites targeting multiple international markets
  • Implement structured data (schema markup) on your site
  • Make advanced considerations for on-site content
Course Agenda
Introduction to advanced SEO
  • What's new in SEO
  • Recent Google algorithm updates
Advanced technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Typical e-commerce issues
  • Tackling page speed issues
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Advanced content considerations for SEO
Book this course
$549 ex TAX
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Independent Service Rating based on 110 verified reviews
SEO Standard
Edward Barber 10 May, 2021
Very informative and an enjoyable experience.
SEO Standard
Rebecca 5 May, 2021
Brilliant course! In depth, yet a great introduction to anyone who wants to get to grips with SEO. Was also a great refresher too! The trainer was experienced and extremely knowledgeable on the subject, totally engaging and interacted with all the participants equally, relating aspects to individuals so that they felt more relevant.
SEO Standard
Joshua Halliday 18 January, 2021
Chris Hutty gave an informative and engaging course on SEO, I would highly recommend to anyone looking to get started or as a refresher.
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