Social Media

Social Media is a key communication tool for today's digital marketers. Our social media training will give you the skills you need to use social networks successfully as a marketing channel.
Standard & Advanced 1 day
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

From the basics of Facebook and Twitter through to advanced social media tools for monitoring and analysis, we’ll show you how social networks should fit into your online marketing strategy.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach.

On the standard course we'll help beginners get to grips with social media essentials and what you can do to harness it, exploit it and enjoy it; helping you gain the confidence to create a social strategy for your business.

The advanced session takes an in-depth look at social media monitoring, engagement and analytics tools, showing you how to gather valuable insight to feed into your marketing campaigns.

Our Social Media courses are offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
Our standard course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices. 
Walk away with the ability to:
  • Communicate the importance of social media for your business
  • Identify where social media fits in to your digital marketing strategy
  • Define clear objectives and create a social media strategy
  • Define the advantages and disadvantages of each main channel
  • Protect your business on social media
Course Agenda
What is Social Media?
  • Why do people use social media?
  • The zero moment of truth – ZMOT
  • Social media theory – the 1:9:90 rule
  • Social media best practice
Setting your goals and objectives
  • Define your objectives
  • The social media lifecycle
Identifying the right platform for you
  • Identifying opportunities
  • Getting the information you need
  • Choosing where to exist online
  • Restrictions
Overview of most popular Social Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • Snapchat
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Tie social media into your digital marketing strategy
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools
  • Optimise social media profiles for search
  • Strategies for social media paid advertising campaigns
Course Agenda
Optimising your social media strategy 
  • A quick audit of your social media activity
  • Tying social media into your digital marketing strategy
  • Tips for implementing your social media strategy
  • How ‘social’ is your business?
  • Reviewing your social media objectives
Social media analytics tools
  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Analytics
  • Other social media analytics platforms
Social media engagement & monitoring tools
  • How to use Hootsuite for monitoring
  • Other social media monitoring tools
Social advertising strategies & campaigns
  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks
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Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
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