Social Media Content Creation

Want to create visually engaging social media posts that convey your brand through static image, GIFs and video, but don’t know where to start? Then this is the training course for you.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course will show you how expert social media content creators generate compelling posts that deliver engagement across social media.

We will start by looking at what kind of content needs creating and then using Adobe Illustrator to focus on setting up multiple social templates and producing vector assets. You will then concentrate on making animated GIFs using Adobe Photoshop and moving graphics with Adobe Xd.

You will be guided through document setup and asset management using CC Libraries to support your workflow, and will understand how to use the programs effectively to get the best results with minimum effort.

This is a hands-on course and after being shown how, you will have the opportunity to create graphics and be given reusable assets to do lab session challenges with tutor support.

After learning how to create great social media content we’ll explore how to publish your work; optimising it for a variety of social media platforms.

Our Social Media Content Creation training course is currently available online as a live Virtual Classroom, scheduled sessions or private events. We hope to soon be able to offer this course in person at our training centre in The Shard, London or privately at any location across the UK.

Course overview
Who should attend:
This training course is perfect for social media content creators who want to understand how to create a buzz around social media posts to engage your audience and create greater brand awareness. Whether you’re an experienced social media professional , or at the start of your journey, this course has something for you.
Walk away with the ability to:
  • Effectively create digital content for social media posts
  • Use Adobe Illustrator to create static graphics
  • Use Adobe Photoshop to create animated GIFs
  • Use Adobe XD to animate, record and share video
  • Publish and optimise content for multiple social media screen layouts
Course agenda
  • How to brand your social media content
  • Managing your assets with Adobe Creative Cloud Libraries
Working With Vector Graphics
  • Adobe Illustrator Interface and Tools
  • Document Setup
  • Artboards
  • Create and customise Social Media Templates
  • Working with images
  • Drawing shapes
  • Working with text
  • Colour & Gradients
  • Create and Add reusable Assets to CC Libraries
  • Publishing using the Assets Panel
  • Optimising static images
Creating Animated GIFs
  • Basic Principles of Animation
  • Adobe Photoshop Interface
  • Import Assets
  • Access CC Libraries
  • Working with Layers
  • Adobe Photoshop Timeline
  • Create Frame Animation
  • Pace the Animation
  • Export to Gif and share on Social Platforms
Making Motion Graphics
  • Adobe Xd Workspace
  • Tools and Layers
  • Document Assets and Libraries
  • Importing Adobe Illustrator files
  • Design, Prototype and Share Modes
  • Basic Wiring between Artboards
  • Add motion with Auto-Animate
  • Preview your design
  • Record and Share an MP4 video files
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