Traders Best Practices

Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

Learn how to be comfortable with programmatic optimisation processes. Starting from pacing, inventory, site exclusions, bidding strategies, frequency caps and many more.

This one day course is suitable for Programmatic Media Managers, Agency Traders and account executives who already know how to run campaigns and setup, but are looking to get your campaigns to the next level of performance.

By the end of this course you will be able to manage the delivery of your programmatic campaigns more efficiently.

Our Traders Best Practice course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is suitable for Programmatic Media Managers, Agency Traders and Account Executives who already know how to run campaigns and setup, but are now ready to get your campaigns to the next level of performance.

Walk away with the ability to:
  • Leverage the optimisation capabilities of Display & Video 360
  • Implement basic campaign optimisation
  • Understand how manual and automated bidding works
  • Optimise strategies for different types of campaigns
  • Know when to adjust the different targeting sources in Display & Video 360
  • Interpret in-platform reporting in Display & Video 360
Course agenda
Campaign Planning
  • Common features in DSPs and what makes Display & Video 360 different
Targeting available in Display & Video 360
  • Planning for Success- Audience planning, marketing objectives and KPIs
  • Reach and Performance Forecasting
  • Planning Tool
Activating Campaigns
  • Grouping placements
  • Landing page URL suffix
  • Event tags (brand study, monitoring, etc.)
  • Passing macros (concept and what you can do)
  • Setup based on placement ID
  • Setup based on Dynamic Keys
  • DV360 audience targeting / line item ID
  • Studio to CM to DV with feed based campaigns for serving personalised messaging
Tracking ads (what you can and cannot do)
  • Tracking ads (static for affiliates and email campaigns)
  • Tracking ads (dynamic)
  • HTML Ad tag
  • HTML Floodlight tag
Import / export function
  • Bulk uploading placements in CM
Trafficking document
  • How to generate one
Floodlight document
  • How to generate one
Naming convention table and builder
  • Collaboration across teams
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