Display & Video 360 Fundamentals

Display & Video 360 Fundamentals

Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.

Call our Sales team today 443-720-0474

DoubleClick Bid Manager is now known as Display & Video 360. This one day course is ideal if you're new to the platform or require a refresher. We'll make sure you understand the programmatic ecosystem, the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximize your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is available as a private training or webinar session. We are happy to tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement programmatic campaigns
  • Explain how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360 for optimization purposes

Course Overview

    Programmatic & Google Marketing Platform Overview

    • The evolution of programmatic and Google Marketing Platform overview

    Display & Video 360

    • What can Display & Video 360 do vs other DSPs
    • Linking Display & Video 360 to other solutions within the Google Marketing Platform
    • Display & Video 360 hierarchy

    Campaign Module

    • Creating campaigns, Insertion Orders and Line Items
    • Budget, pacing and frequency capping
    • Bid strategies
    • Campaign setup best practices
    • Intro to campaign optimizations
    • Optimization View

Audiences Module

  • Targeting available in DV360
  • 1st party audiences, Google audiences and 3rd party audiences
  • Audience targeting (linking GA and CM audiences to DV360)
  • Technology targeting
  • Audience planning exercise, marketing objectives, KPIs and in platform set up

Inventory Module

  • The Marketplace
  • Types of inventory: from Open Auction to Programmatic Guaranteed

Creative Module

  • Creatives and format gallery overview
  • Data Driven Creatives

Insights Module

  • Instant and Offline Reporting overview
Call our Sales team today 443-720-0474

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