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A Guide to Data Management Platforms

If you want to understand how to set up and manage a Data Management Platform (DMP), this one day course covers the key functions and principles for success.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

The course has been designed to offer an understanding of the complexities of setting up a Data Management Platform, strategic and operational needs, contractual business models and technology stacks and operational models.

Leveraging a DMP goes beyond Programmatic advertising. In this one day course we’ll discuss the most common use cases for utilising a DMP: from generating a target audience for your upcoming campaign, through to personalising your website in real time to sharing your data across different digital channels.

Ultimately, you’ll be able to assess whether your company needs a DMP and how you can implement one.

Our Guide to Data Management Platforms course is offered as a live Virtual Classroom or private training session, which can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

 
Course overview
Who should attend:

This course is suitable for Digital Marketing practitioners looking to gain a detailed understanding of how data management platforms work.

Walk away with the ability to:
  • Define what a DMP is
  • Explain the benefits and challenges of using a DMP
  • Identify the main DMPs in the market
  • Recognise the main features and implement a DMP in your business
  • Ascertain how costs are attributed in DMPs
Course agenda
What is a DMP?
  • Data Management Platforms and Media Platforms
  • Changes in the signals we use and send
  • DMP stakeholders & key human resources
Key Functions of a DMP
  • Connecting all data sources
  • Benefits and challenges of using Data Management Platforms
  • Use cases of Data Management Platforms
  • Data Management Platforms state of play
  • DMP Pureplayes
DMP Key players Overview & Comparison
  • DMP Media Platforms: TTD, Adobe, DV360
Guiding Principles when Choosing a DMP
  • Data Activation Activity
  • Ad Tech Ecosystem Considerations
  • DMP Implementation
  • Data sources (1st, 2nd and 3rd party data)
  • Data Segmentation
  • Data visualisation tools
  • Lookalike Modelling
  • Test & Learn
  • Payables Reporting
Upcoming courses
Virtual Classroom
A Guide to Data Management Platforms
Thu, Jan 07 2021
R4,999 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
A Guide to Data Management Platforms
Thu, Jan 07 2021
R4,999 ex VAT
ADD TO BASKET
Book this course
R4,999 ex VAT
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