Campaign Manager Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
google badge
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, we’ll ensure you learn how to make best use of the platform to achieve your business objectives.

We’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third party tags into your campaigns.

You’ll learn about the importance of capturing your 1st party data via CM Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager Best Practices course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is suitable for traffickers and Ad Op teams who want to improve trafficking skills as well as operation skills. You may be working with 3rd party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

Walk away with the ability to:
  • Create and update the most complex display campaigns
  • Leverage all tracking capabilities (impression, click, redirect, event tags)
  • Improve your trafficking efficiency
  • Identify the process when implementing 3rd party pixels and trackers for your campaigns
  • Leverage the most advanced Campaign Manager functions
  • Troubleshooting skills in order to be the most reactive when fixing an issue
Course agenda
GMP Stack
  • Overview
Campaign Manager integrations overview
  • Analytics 360, Studio, DV360, GTM, SA360
Taxonomy across GMP platforms
  • Equivalence from one side to the other
  • Jargon Buster
CM advertiser deep dive
  • Dtree hierarchy, features, creative management, floodlight creation and 1PD
  • Different types of floodlights and scripts (counter / sales) (global site tag / iframe)
  • U-variables & Data pass back (macros)
  • Website tagging strategy and roadmap (website Dtree and floodlight document)
  • Troubleshooting - Ad Tag, Floodlight Tag
  • Useful Chrome plugins and Fiddler
Trafficking document
  • Purpose and use case
Advance trafficking
  • Display and tracking ads fundamentals
  • Grouping placements (concept and restrictions)
  • Edit multiple elements via UI
  • Scheduling via Ads or creatives
  • Sequential and frequency capping
  • Event tags (brand study, monitoring, etc.)
  • Landing page URL suffix (concept and restrictions)
  • Passing macros (concept and what you can do)
  • Custom in-Campaign views
Import / Export function
  • Bulk uploading placements in Campaign Manager
Campaign Manager Common pitfalls and best practices
  • What can go wrong
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
Call our sales team today
Other options available
Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...
North America
Europe, Middle East & Africa