Google Marketing Platform In-depth

Name: Google Marketing Platform In-depth
Price: 75000.00 ZAR

Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.

2 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This two day course (run over two consecutive days) will take you through each of the Display & Video 360 products, Search Ads 360 and Analytics 360 and explain how they integrate.

As well as having an overview of the products, you'll gain some hands-on practical skills within the platform to give you a more of a tactical and technical understanding of each product and how to use it.

At the end of the course, you'll feel comfortable with the more practical tasks of creating audiences, using the audiences in Display & Video 360 campaigns, reporting on campaign performance and attributing display as part of your overall online marketing activity.

Our Google Marketing Platform In-depth course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

We can tailor the course to your business needs, which is ideal if you have a team that wants to understand from both a technical and a strategic point of view how your organisation can get the most out of these advertising and analytics products.

Course overview

Who should attend:

This is a great session for someone who is an existing customer of Analytics 360 (or former DoubleClick) that would like to gain a technical overview of the capabilities of the Google Marketing Platform. We encourage you to use your own accounts during the training but if you have not got access you can use ours.

Walk away with the ability to:

Implement the products and product features within the Google Marketing Platform and how to use them to maximum benefit
Configure the features and reports specific to Analytics 360 and how to get unsampled data
Create your own funnels to visualise conversion processes and drop-offs in Custom Funnels and Advanced Analysis
Come up with and create an introductory audience strategy in Analytics 360 & DV360
Track the performance of your display and search campaigns and attribute conversions within your wider marketing mix

Course agenda

On day one we'll cover:

Overview of Google Marketing Platform

The Technology Landscape
The Google Marketing Platform Offering
Benefits of a Unified Stack

Campaign Manager

The role of the ad server
Working with Creatives
Basic Campaign setup and structure
Using Floodlights and activity tracking
Reporting and attribution capabilities

Display & Video 360

Fundamentals of Programmatic
Display & Video 360 and Programmatic
Features of the Display & Video 360 Platform
Basics of Targeting and campaign Management

Studio

Data Driven Creatives
Platform Overview
Connectivity with the wider marketing platform

Search Ads 360

Difference between Search Ads 360 and Google Ads
Platform basics and campaign setup
How to optimise bids and targeting capabilities
Best practices for measuring results

On day two we'll cover:

Digital Analytics Fundamentals

Understanding the web analytics lifecycle
Measurement planning and core data elements

Analytics 360 Unique Features & Unsampled Data

Analytics 360 - feature benefits and set up
Data limits and unsampled data

Understanding your Customer

Segmentation and audience sharing
Customer journey visualisation - Custom Funnels & Advanced Analysis

Integrations

The BigQuery integration
The Google Marketing Platform reporting, attribution and audience sharing integration

Book this course

Call our sales team today

+27 (10) 5008676