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Google Optimize & Optimize 360

Want to be sure on what really works for your prospects while increasing your conversion rate, ROI and brand awareness? Our Google Optimize & Optimize 360 course is perfect for understanding the capabilities of the free and enterprise-level version of the product.
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1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.

We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts, while hitting your targets on all your business KPIs.

Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.

Our Google Optimize & Optimize 360 course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:
Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.
Walk away with the ability to:
  • Describe the importance of website optimisation
  • Choose between a range of testing types and approaches
  • Implement Google Optimize and Optimize 360
  • Develop an optimisation and personalisation strategy
  • Discover targeting opportunities and reporting methods
Course agenda
Introduction
  • Google Analytics 360 Suite Overview Cycle
  • Principles of Website Optimisation
Getting started
  • Qualitative & Quantitative Research
  • Strategy and Planning
  • Case Study
How Optimize & Optimize 360 works
  • Google Analytics 360 Stack
  • Google Analytics 360 Suite integrations
  • Optimize overview
Benefits of Optimize & Optimize 360
  • Solutions for 3 optimisation challenges
  • Experience optimisation
Optimize Setup
  • Account structure
  • Linking Optimize and Analytics
  • Deploy Optimize
  • Snippet deployment
  • Optimize and GTM
Testing strategy
  • A/B split testing
  • Multivariate (MVT)
  • Redirection testing
  • Multi-page Funnel test
Test & Personalise
  • Experiment objectives
  • Targeting
  • Segmentation
  • Personalisation
  • Developer options
  • Reporting
Integrations & Synergy
  • Google AdWords
  • DoubleClick
  • Google BigQuery
How Optimize & Optimize 360 compares to other tools
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