LinkedIn Advertising

Learn how to create, execute and optimise ads in LinkedIn Campaign Manager.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Describe how to use LinkedIn Campaign Manager to create ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.

A person joins LinkedIn every two seconds, all adding to the 550 million plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.

We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

Our LinkedIn Advertising course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:
If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to use LinkedIn Campaign Manager to create a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.
Walk away with the ability to:
  • Describe who uses LinkedIn and why
  • Target relevant audiences and build audience lists
  • Create a LinkedIn campaign to meet business objectives
  • Optimise your LinkedIn campaigns to improve efficiency
  • Use Campaign Manager to report on the metrics that matter
Course agenda
Why do people use LinkedIn?
  • Who is using LinkedIn?
Content Marketing on LinkedIn
  • Why is content important?
  • Creating content on LinkedIn
  • SlideShare
LinkedIn Campaign Strategy
  • Key Considerations for an Awareness Campaign
  • Key Considerations for a Consideration Campaign
  • Key Considerations for a Conversion Campaign
Targeting and Audiences
  • Building Audiences natively in LinkedIn
  • Building 1st and 3rd party audiences
  • Defining Creative
Ad Types & Placements
  • LinkedIn Ad Types
  • Text ads
  • Sponsored content
  • Sponsored InMail
  • Dynamic ads
Rules around Campaigns
  • Rules around native audiences
Campaign Execution & Delivery
  • Campaign Objectives
  • LinkedIn Campaign Structure
  • Conversion tracking
  • Remarketing & Sequenced Messaging
  • Lead Gen Forms
  • A/B testing
Budgets and Planning
  • Media Planning
Campaign Optimisation
  • Analysing Data in Campaign Manager
  • Optimisation
  • Landing Pages
  • Ad Relevancy Score
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