Practices for Success in Display & Video 360

Name: Practices for Success in Display & Video 360
Price: 4999.00 ZAR

Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course is suitable for Programmatic Traders who want to learn best practises on how to set up efficient campaigns in Display & Video 360 across different scenarios.

Regardless of the type of advertiser or KPIs, our experienced Programmatic & Google Marketing Platform trainer will take you through a variety of user cases to make the most of insertion order setup, line item management, automated bidding strategy, amongst other factors.

We will also explore the available options to access media programmatically in Display & Video 360 and share best practices when setting up deals and identify common pitfalls.

Our Practices for Success in Display & Video 360 course is offered as a live Virtual Classroom or private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview

Who should attend:

This course is suitable for Programmatic Traders already using the Display & Video 360 platform and who want to optimise campaigns with different goal functions and KPIs.

Walk away with the ability to:

Work with different ways of accessing media programmatically
Utilise different bidding algorithms and apply bid strategies
Set your own campaign optimisation methodology
Adopt best practices for campaign reporting

Course agenda

Buying Media programmatically in Display & Video 360

Open Auction
PMPs
Preferred Deals
Programmatic Gauranteed
The Marketplace
Deals best practice
Common Deal spend blockers

Bidding Algorithms

Fixed bid vs Automated bidding
Bid Multipliers
Branding vs Direct response bid strategy approach
vCPM vs viewability targeting
Bid strategies best practices

Campaign Optimisation

Useful reporting
Common pitfalls
Tips and tricks for Performance and Branding Campaigns

Insights

Advanced Reporting in Display & Video 360
Cross device conversions
Applying your attribution model insights into your campaign optimisation

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