SEO

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.
product
Standard & Advanced 1 day
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our SEO courses are available at our training venue in the Rosebank Link, Johannesburg. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. 
Walk away with the ability to:
  • Implement your first SEO campaign for your website
  • Describe how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Make SEO considerations for servers and web hosting
  • Describe the importance of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Course Agenda
Introduction to SEO
  • Understanding the Google Search Results
  • How search engines work
  • Key ranking factors and EAT signals
Developing a Content Strategy for SEO
  • Search through the customer journey
  • The keyword research process
  • Other research methods for SEO
Content Development for SEO
  • What makes great content?
  • User experience and SEO
  • Landscape and competitor analysis
On-Page Optimisation
  • Site structure and navigation
  • Internal linking for SEO
  • Keyword optimisation and targeting
  • URLs, meta tags and page headings
  • Copywriting for SEO
  • Image optimisation
  • Video optimisation
Backlinks and Link Acquisition
  • How not to approach link building
  • Follow vs. no-follow links
  • Content marketing and promotion
  • Other link-earning strategies
Google Search Console
  • Performance tracking and measurement through GSC
 
Upcoming courses
Virtual Classroom
SEO Standard
Mon, Jan 10 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Feb 07 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Tue, Mar 01 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Apr 07 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Wed, May 04 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Jun 06 2022
R4,999 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
SEO Standard
Mon, Jan 10 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Feb 07 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Tue, Mar 01 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Apr 07 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Wed, May 04 2022
R4,999 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Jun 06 2022
R4,999 ex VAT
ADD TO BASKET
Who should attend:
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.
Walk away with the ability to:
  • Explain the latest key Google algorithm updates and their impacts
  • Improve the crawling and indexation of your web content
  • Describe the factors impacting mobile SEO and page speed
  • Make SEO considerations for websites targeting multiple international markets
  • Implement structured data (schema markup) on your site
  • Make advanced considerations for on-site content
Course Agenda
Introduction to advanced SEO
  • What's new in SEO
  • Recent Google algorithm updates
Advanced technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Typical e-commerce issues
  • Tackling page speed issues
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Advanced content considerations for SEO
Book this course
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