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Home SEO SEO

SEO

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

Standard & Advanced 1 day

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic. Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our SEO courses are offered as private training sessions and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview

Standard
Advanced

Who should attend:

This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.

Walk away with the ability to:

Implement your first SEO campaign for your website
Describe how search engines work including key Google algorithm changes
Undertake keyword research and analyse competitor websites
Make SEO considerations for servers and web hosting
Describe the importance of onsite seo and best practice for optimising page content
Recognise the importance of link building and off-site optimisation for SEO
Use key SEO tools including Google Search Console

Course Agenda

Introduction to SEO

Key terminology, technology and Google algorithm updates
Understanding the Google SERPs
Typical SEO KPIs & benchmarking tools
How search engines work
Key ranking factors

Research for SEO

Keyword research, selection and prioritisation
Landscape and competitor analysis

Onsite SEO

Technical SEO basics
Information architecture
URL structures
Navigation and internal linking policies
Page titles
Meta descriptions
Heading tags
SEO friendly copywriting and page design
Image naming conventions, alt and title tagging

Offsite SEO

Building domain authority
Link building and online PR
Follow and no-follow backlinks
Link earning techniques

Who should attend:

This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.

Walk away with the ability to:

Explain the latest key Google algorithm updates and their impacts
Improve the crawling and indexation of your web content
Describe the factors impacting mobile SEO and page speed
Make SEO considerations for websites targeting multiple international markets
Implement structured data (schema markup) on your site
Make advanced considerations for on-site content

Course Agenda

Introduction to advanced SEO

What's new in SEO
Recent Google algorithm updates

Advanced technical SEO

Crawling and indexation
Using robots.txt, no follow tags and canonicalisation
Introduction to Screaming Frog
Crawl errors and redirects
Dealing with pagination
Typical e-commerce issues
Tackling page speed issues
Mobile site optimisation
Introduction to Accelerated Mobile Pages
Hreflang and international targeting
Schema and structured data mark-up
Advanced content considerations for SEO

Book this course

Call our sales team today

031 100 2490

Enterprise Solutions

Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.