Social Media

Social Media is a key communication tool for today's digital marketers. Our social media training will give you the skills you need to use social networks successfully as a marketing channel.
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Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Counts towards your CPD (7hrs)

From the basics of Facebook and Twitter through to advanced social media tools for monitoring and analysis, we’ll show you how social networks should fit into your online marketing strategy.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach.

On the standard course we'll help beginners get to grips with social media essentials and what you can do to harness it, exploit it and enjoy it; helping you gain the confidence to create a social strategy for your business.

The advanced session takes an in-depth look at social media monitoring, engagement and analytics tools, showing you how to gather valuable insight to feed into your marketing campaigns.

Our courses are available at our training venues in the Rosebank Link, Johannesburg or Umhlanga. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
Our standard course is accredited by CPD and is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices. By attending this course it will contribute to 7 hours of your CPD learning hours.
Walk away with the ability to:
  • Communicate the importance of social media for your business
  • Identify where social media fits in to your digital marketing strategy
  • Define clear objectives and create a social media strategy
  • Define the advantages and disadvantages of each main channel
  • Protect your business on social media
Course Agenda
What is Social Media?
  • Why do people use social media?
  • The zero moment of truth – ZMOT
  • Social media theory – the 1:9:90 rule
  • Social media best practice
Setting your goals and objectives
  • Define your objectives
  • The social media lifecycle
Identifying the right platform for you
  • Identifying opportunities
  • Getting the information you need
  • Choosing where to exist online
  • Restrictions
Overview of most popular Social Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • Snapchat
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
Upcoming courses
Johannesburg
Social Media Standard
Tue, Oct 29 2019
R4,999 ex VAT
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Umhlanga
Social Media Standard
Thu, Nov 28 2019
R4,999 ex VAT
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Johannesburg
Social Media Standard
Tue, Dec 10 2019
R4,999 ex VAT
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Johannesburg
Social Media Standard
Tue, Jan 21 2020
R4,999 ex VAT
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Johannesburg
Social Media Standard
Tue, Mar 03 2020
R4,999 ex VAT
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What will I learn?
Upon completion of this course you’ll walk away with the ability to:
  • Tie social media into your digital marketing strategy
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools
  • Optimise social media profiles for search
  • Strategies for social media paid advertising campaigns
Why should I take this course?
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Course Agenda
Optimising your social media strategy 
  • A quick audit of your social media activity
  • Tying social media into your digital marketing strategy
  • Tips for implementing your social media strategy
  • How ‘social’ is your business?
  • Reviewing your social media objectives
Social media analytics tools
  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Analytics
  • Other social media analytics platforms
Social media engagement & monitoring tools
  • How to use Hootsuite for monitoring
  • Other social media monitoring tools
Social advertising strategies & campaigns
  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks
Upcoming courses
Johannesburg
Social Media Advanced
Wed, Oct 30 2019
R4,999 ex VAT
ADD TO BASKET
Umhlanga
Social Media Advanced
Fri, Nov 29 2019
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Social Media Advanced
Wed, Dec 11 2019
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Social Media Advanced
Wed, Jan 22 2020
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Social Media Advanced
Wed, Mar 04 2020
R4,999 ex VAT
ADD TO BASKET
Umhlanga
Social Media Advanced
Fri, Mar 13 2020
R4,999 ex VAT
ADD TO BASKET
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All of our scheduled courses are available as private sessions, tailored to the needs of your team. These can be delivered at our own training centres globally, any location of your choice or via Virtual Classroom.
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