Twitter

Led by one of our Social Media experts, this one-day course you will help you build and develop your Twitter channel strategy.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From developing your brand identity to creating paid advertising campaigns, you’ll leave feeling confident in using the platform to generate awareness and drive action around your brand.

We will look at Twitter monitoring, engagement, analytics tools and tactics as well as learning the best techniques to creating organic reactive content.

Our Twitter course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a sales, business development, customer service or research tool.

 
Course overview
Who should attend:

If you want to learn how to use Twitter as a business tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role and currently not doing any Twitter activity.

Walk away with the ability to:
  • Identify and describe the benefits Twitter will bring to your business
  • Craft your tone of voice to create cut-through in a saturated market
  • Build your reactive content strategy
  • Define clear Twitter objectives for your business
  • Implement Twitter paid advertising strategies
Course agenda
Introduction to the platform
  • Twitter 2020 landscape
  • Twitter for business
  • Trends
Building your strategy
  • Tone of Voice and brand identity
  • Tone of voice scaling
  • Audience segmentation
  • Objective setting
  • Content and tactics
  • Reactive, proactive and planned content
How to stop Twitter over-taking your life
  • Planning your Twitter activity
  • An overview of Hootsuite
  • Setting up your Hootsuite dashboard
  • Other Twitter management tools
Tools
  • Scheduling tools
  • Analytics tools
Advertising
  • Understanding Twitter advertising
  • Targeting options
  • The Pixel
  • Optimisation
  • Case studies and best practice
Measurement
  • Reporting and KPIs
  • Performance analysis
Book this course
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