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Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating the platform on our one-day course.
Campaign Manager 360 Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Virtual/Private/Classroom
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
Want to learn all about the fundamentals of online media? This one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Want to find out how to use YouTube to your advantage? Learn how to buy advertising programmatically via Display & Video 360 on this course.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Virtual/Private/Classroom
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
Google Analytics 4: Advanced Analysis
1 day
Virtual/Private/Classroom
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Mastering the World of CTV
PRIVATE COURSE ONLY 1 day
Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.
Google Analytics 4: Implementation & Configuration
1 Day
Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Introduction to Google Analytics 4 Reporting
1 day
Virtual/Private/Classroom
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Search Ads 360: Fundamentals
1 day
Virtual/Private/Classroom
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.
We have courses to suit everyone, whatever your social media knowledge (or lack of!). Try one of our social media overview courses, or delve deep into some of our platform-specific training.
Mastering Social Media Content Creation
1 day
Virtual/Private/Classroom
Want to discover what it takes to become a social media expert? Our one-day course covers everything you need to know to create content and strategies that will make an impact.
Introduction to Social Media
1 day
Virtual/Private/Classroom
Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
Social Media Strategy
1 day
Virtual/Private/Classroom
Looking to develop or improve your social media strategy, but not sure where to start? Learn how to create a robust social media plan which will drive impact and help your campaigns succeed.
Social Media Advertising
1 day
Virtual/Private/Classroom
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you get started.
Social Media Measurement
PRIVATE COURSE ONLY 1 day
Discover why Social Media Measurement is essential for social media marketing and develop strategies to drive brand success on this one-day course.
Social Commerce
1 day
Virtual/Private/Classroom
Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.
Introduction to Facebook Advertising
1 day
Virtual/Private/Classroom
Want to scale your business and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
Facebook Advanced: Media Planning
1 day
Virtual/Private/Classroom
Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.
Facebook Advanced: Media Buying
1 day
Virtual/Private/Classroom
Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimize your Facebook Advertising campaigns.
Facebook Tracking & Measurement
1 day
Virtual/Private/Classroom
Learn how to set up and track your Facebook campaigns using data, insights and measurement to make informed digital marketing decisions.
LinkedIn Marketing
1 day
Virtual/Private/Classroom
Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimize ads in LinkedIn Campaign Manager on this one-day course.
Employee Advocacy on LinkedIn
PRIVATE COURSE ONLY 1 day
Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.
Twitter Marketing
PRIVATE COURSE ONLY 1 day
Led by one of our Social Media experts, this one-day course will help you build and develop your Twitter platform strategy.
TikTok Marketing
1 day
Virtual/Private/Classroom
Want to grow your audience on TikTok and master best practices for building brand impact? Learn to create successful, full-funnel creative strategies on this short-form video platform.
Pinterest Marketing
1 day
Virtual/Private/Classroom
Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
Content & Influencer Marketing
1 day
Virtual/Private/Classroom
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.