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Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating the platform on our one-day course.
Campaign Manager 360 Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Virtual/Private/Classroom
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
Want to learn all about the fundamentals of online media? This one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Want to find out how to use YouTube to your advantage? Learn how to buy advertising programmatically via Display & Video 360 on this course.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Virtual/Private/Classroom
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Search Ads 360: Fundamentals
1 day
Virtual/Private/Classroom
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.
Our courses are designed by experienced SEO professionals and provide actionable insights that will help increase your rankings and drive more traffic from Google, Bing and YouTube.
Introduction to SEO
1 day
Virtual/Private/Classroom
Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimization with our SEO beginners’ course.
Local SEO
1 day
Virtual/Private/Classroom
Whether you're a small trader or a large multi-locational business, understanding how to attract local customers is vital. Learn how to increase your local search presence on our one-day local SEO course.
Content Strategy & Copywriting for SEO
1 day
Virtual/Private/Classroom
Do you want to create web content that improves your visibility on search engines? Learn the content strategies and copywriting techniques that work for today’s AI-driven search results.
Link Building & Digital PR
1 day
Virtual/Private/Classroom
Are you struggling to outrank your competitors on Google? Learn how to drive the backlinks that can turbocharge your SEO performance on our Link Building & Digital PR course.
YouTube Optimisation & Marketing
PRIVATE COURSE ONLY 1 day
Whether your business is new to YouTube or you’re looking to optimize your existing performance, our YouTube marketing course will take your video strategy to the next level.