Google Marketing Platform courses

Start your digital transformation journey today with our range of Google Marketing Platform training courses.

Campaign Manager 360 Fundamentals

Virtual/Private/Classroom

Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.

R4,999 ex VAT

Campaign Manager 360 Best Practices

Virtual/Private/Classroom

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

R4,999 ex VAT

Campaign Manager 360 Reporting Deep Dive

Virtual/Private/Classroom

Looking to learn how to use Campaign Manager 360 to help you generate different types of reports? Gain valuable, in-depth insights into all the tools at your disposal on this one-day course.

R4,999 ex VAT

Floodlight & Post Event Tracking in Campaign Manager 360

Virtual/Private/Classroom

Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.

R4,999 ex VAT

Attribution in Campaign Manager 360

Virtual/Private/Classroom

Looking to learn the fundamental aspects of cross-channel attribution in Campaign Manager 360? Discover best practices of every element - from data integration to interpretation - on this one-day course.

R4,999 ex VAT

Fundamentals of Online Tracking

Virtual/Private/Classroom

Want to learn all about the fundamentals of online media? This one-day course focuses on teaching you the key processes and metrics for success when using Campaign Manager 360.

R4,999 ex VAT

Display & Video 360 Fundamentals

Virtual/Private/Classroom

Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.

R4,999 ex VAT

Multi-channel Campaigns in Display & Video 360

Virtual/Private/Classroom

Want to become a successful omni-channel specialist? Learn the techniques you need to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.

R4,999 ex VAT

Brand Safety in Display & Video 360

Virtual/Private/Classroom

Looking to better protect your brand in the programmatic space while simultaneously maximizing user exposure online? Learn everything you need to know about brand safety on our one-day course.

R4,999 ex VAT

YouTube Buying in Display & Video 360

Virtual/Private/Classroom

Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimize campaigns and measure performance via Display & Video 360 on this one-day course.

R4,999 ex VAT

Data, Audience and Activation Strategy in Display & Video 360

Virtual/Private/Classroom

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.

R4,999 ex VAT

Managing Programmatic Deals in Display & Video 360

Virtual/Private/Classroom

Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.

R4,999 ex VAT

Traders Best Practices in Display & Video 360

Virtual/Private/Classroom

Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.

R4,999 ex VAT

Google Analytics 4: Advanced Analysis

Virtual/Private/Classroom

Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.

R4,250 ex VAT

Google Analytics 4: Implementation & Configuration

Virtual/Private/Classroom

Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.

R4,250 ex VAT

Introduction to Google Analytics 4 Reporting

Virtual/Private/Classroom

Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.

R4,250 ex VAT

Mastering the World of CTV

PRIVATE COURSE ONLY

Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.

Google Marketing Platform Principles

Virtual/Private/Classroom

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

R4,999 ex VAT

Technology Implementation in CM360, DV360 and SA360

Virtual/Private/Classroom

Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.

R4,999 ex VAT

Google Web Designer

Virtual/Private/Classroom

Want to be at the cutting edge of the program Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.

R4,999 ex VAT

Studio Fundamentals

PRIVATE COURSE ONLY

Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimization and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.

Search Ads 360: Fundamentals

Virtual/Private/Classroom

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.

R4,999 ex VAT

Search Ads 360: Practical Workshop

PRIVATE COURSE ONLY

Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them so that you can manage your search engine marketing activity more efficiently.

Mobile courses

Our mobile-focussed courses are perfect for app owners seeking guidance on maximizing user acquisition and engagement.

Mobile App Marketing

Virtual/Private/Classroom

Looking to build and sustain a healthy mobile app user base? On this course you’ll discover best practice techniques, as well as tried and tested tactics to maximize app user acquisition and retention.

R16,100 ex VAT

Apple Search Ads & Google App Campaigns

Virtual/Private/Classroom

Want to learn how to set up and run efficient campaigns so that you can successfully drive app installs and in-app purchases? Our one-day course is the perfect way to get started.

R4,999 ex VAT