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Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience.
Campaign Manager 360 Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Virtual/Private/Classroom
Ensure your conversion tracking is set up in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
If you want to understand the fundamentals of online media, this one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Managing Programmatic Deals in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Virtual/Private/Classroom
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high-impact and complex Rich Media creative executions.
Getting the Most Out of Analytics 360
PRIVATE COURSE ONLY
Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.
Search Ads 360: Fundamentals
1 day
Virtual/Private/Classroom
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
Our mobile courses will show you how to make the most of the practices and platforms available to maximise your app user acquisition and retention.
Mobile App Marketing
2 day
Virtual/Private/Classroom
Looking to build and sustain a healthy mobile app user base? In this course you’ll discover best practice techniques and tactics to maximise app user acquisition and retention.
Apple Search Ads & Google App Campaigns
1 day
Virtual/Private/Classroom
Learn how to set up and run efficient campaigns to drive app installs and in-app actions / purchases across the biggest app platforms.