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Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating the platform on our one-day course.
Campaign Manager 360 Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Virtual/Private/Classroom
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
Want to learn all about the fundamentals of online media? This one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Want to find out how to use YouTube to your advantage? Learn how to buy advertising programmatically via Display & Video 360 on this course.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Virtual/Private/Classroom
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Virtual/Private/Classroom
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
Google Analytics 4: Advanced Analysis
1 day
Virtual/Private/Classroom
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Mastering the World of CTV
PRIVATE COURSE ONLY 1 day
Want to understand the world of Connected TV, and what it means for your business? Discover everything you need to know about this emerging new landscape on our one-day course.
Google Analytics 4: Implementation & Configuration
1 Day
Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Introduction to Google Analytics 4 Reporting
1 day
Virtual/Private/Classroom
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Search Ads 360: Fundamentals
1 day
Virtual/Private/Classroom
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.
From vector to bitmap, video to sound our range of Adobe and Creative courses will equip you with all the practical knowledge of the tools that you will need to start your creative journey.
Adobe Illustrator CC
PRIVATE COURSE ONLY
Looking to learn how to create and manipulate vector images? Our Adobe Illustrator CC course will start you on your journey toward mastering one of the cornerstones of the design industry.
Adobe Photoshop CC
PRIVATE COURSE ONLY
Want to take your picture-editing to the next level but not sure where to start? Our Adobe Photoshop CC course will give you the skills you need to start working with images for any purpose.
Animated Web Banners
PRIVATE COURSE ONLY
Want to take your web animation skills to the next level and use HTML, CSS and JavaScript to create professional banners? This course will get you started.
Adobe InDesign CC
PRIVATE COURSE ONLY
Looking to create impressive documents for both print and digital layouts? Whether you're in media or design, our one-day Adobe InDesign CC course will introduce you to the most important tool in publishing.
Adobe Premiere Pro
PRIVATE COURSE ONLY 1 day
Ready to kickstart your journey as an aspiring videographer? Join our one-day Adobe Premiere Pro course for the essential building blocks, practical knowledge and AI capabilities you need to excel in the field of video editing.
Copywriting, Branding & Tone of Voice
1 day
Virtual/Private/Classroom
Want to write copy that makes an impact? If you’re employed to write for your company, if you freelance, or if you simply write for pleasure, then this course is for you.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.